Monday, May 6, 2024

What is Snippet in SEO? Best practices for creating quality meta descriptions

What is Snippet in SEO?

The snippet is a single search result in a set of search results and generally consists of a title, a URL, and a page description. The content of a snippet matches parts of the search query, and you'll see your keyword highlighted in the snippet description.

How snippets are created?

Snippets are automatically created from page content. Snippets are designed to emphasize and preview the page content that best relates to a user's specific search. This means that Google Search might show different snippets for different searches.

Snippets are primarily created from the page content itself. However, Google sometimes uses the meta description HTML element if it might give users a more accurate description of the page than content taken directly from the page.

How to prevent snippets or adjust snippet length

You can prevent snippets from being created and shown for your site in search results, or let Google know about the maximum lengths that you want your snippets to be. To prevent Google from displaying a snippet for your page in search results, use the nosnippet meta tag. To specify the maximum length for your snippets, use the max-snippet:[number] meta tag. You can also prevent certain parts of the page from being shown in a snippet by using the data-nosnippet attribute.

Best practices for creating quality meta descriptions
Google will sometimes use the <meta name="description"> tag from a page to generate a snippet in search results, if we think it gives users a more accurate description than would be possible purely from the on-page content. A meta description tag generally informs and interests users with a short, relevant summary of what a particular page is about. They are like a pitch that convince the user that the page is exactly what they're looking for. There's no limit on how long a meta description can be, but the snippet is truncated in Google Search results as needed, typically to fit the device width.

Create unique descriptions for each page on your site
Identical or similar descriptions on every page of a site aren't helpful when individual pages appear in search results. Wherever possible, create descriptions that accurately describe the specific page. Use site-level descriptions on the main home page or other aggregation pages, and use page-level descriptions everywhere else. If you don't have time to create a description for every single page, try to prioritize your content; at the very least, create a description for the critical URLs like your home page and popular pages.

Include relevant information about the content in the description
The meta description doesn't just have to be in sentence format; it's also a great place to include information about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together.

For example, the following meta description provides detailed information about a book, and information is clearly tagged and separated:

<meta name="description" content="Written by Thanigasalam, Illustrated by Thanigasalam, Price: Rs.100, Length: 784 pages">

Programmatically generate descriptions
For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description. For larger database-driven sites, like product aggregators, hand-written descriptions can be impossible. In the latter case, however, programmatic generation of the descriptions can be appropriate and are encouraged. Good descriptions are human-readable and diverse. Page-specific data is a good candidate for programmatic generation.

Keep in mind that meta descriptions comprised of long strings of keywords don't give users a clear idea of the page's content, and are less likely to be displayed as a snippet.

Use quality descriptions
Make sure your descriptions are truly descriptive. Because meta descriptions aren't displayed in the pages the user sees, it's easy to let this content slide. But high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and quantity of your search traffic.

Here are some examples of how a meta description can be improved:

Bad (list of keywords):

<meta name="description" content="Sewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles">

Better (explains what the shop sells and details like opening hours and location):

<meta name="description" content="Get everything you need to sew your next garment. Open Monday-Friday 8-5pm, located in the Fashion District.">

Bad (same description used for every news article):

<meta name="description" content="Local news in Whoville, delivered to your doorstep. Find out what happened today.">

Better (uses a snippet from the specific news article):

<meta name="description" content="Upsetting the small town of Whoville, a local elderly man steals everyone's presents the night before an important event. Stay tuned for live updates on the matter.">

Bad (doesn't summarize the page):

<meta name="description" content="Eggs are a source of joy in everyone's life. When I was a small child, I remember picking eggs from the hen house and bringing them to the kitchen. Those were the days.">

Better (summarizes the whole page):

<meta name="description" content="Learn how to cook eggs with this complete guide in 1 hour or less. We cover all the methods, including: over-easy, sunny side up, boiled, and poached.">

Monday, April 15, 2024

Best Digital Marketing Course Training Institute in Chennai

Kingofseo Software Solutions and Training Private Limited offers the best Digital Marketing Course for individuals seeking to enhance their knowledge and skills in this evolving field. Our course is designed to provide practical experience through real-time projects, ensuring that students gain hands-on expertise.

With over 12 years of experience in the industry, our trainers bring a wealth of knowledge and insights to the classroom. Their expertise enables students to grasp the intricacies of digital marketing and develop effective strategies.

Moreover, we equip our students with more than 50 different tools commonly used in digital marketing. These tools cover various aspects such as SEO, social media management, content marketing, and analytics, allowing students to gain proficiency in multiple areas.

By enrolling in our Digital Marketing Course, students gain a comprehensive understanding of various digital marketing techniques, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and more. This knowledge empowers individuals to navigate the ever-changing digital landscape with confidence and achieve success in their professional endeavors.

At Kingofseo Software Solutions and Training Private Limited, we strive to provide a learning experience that combines theoretical concepts with practical implementation. By joining our Digital Marketing Course, students take a step towards becoming industry-ready digital marketing professionals.

Call: 7338968869

Wednesday, February 28, 2024

What is a digital marketing agency?

  1. A digital marketing agency is a company that specializes in providing marketing services and strategies specifically tailored for the digital realm. These agencies typically offer a wide range of services aimed at helping businesses establish and enhance their online presence, attract and engage customers, and ultimately drive sales and conversions.

    Services offered by digital marketing agencies often include:

    1. Search Engine Optimization (SEO): Optimizing a website's content and structure to improve its visibility and ranking in search engine results pages (SERPs).

    2. Pay-Per-Click (PPC) Advertising: Creating and managing online advertising campaigns where advertisers pay a fee each time their ad is clicked. This includes platforms like Google Ads, Facebook Ads, and others.

    3. Social Media Marketing: Developing and executing strategies to promote brands, products, or services on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.

    4. Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This may include blog posts, articles, videos, infographics, etc.

    5. Email Marketing: Designing and executing email campaigns to communicate with customers and prospects, promote products or services, and build relationships.

    6. Conversion Rate Optimization (CRO): Analyzing website performance and user behavior to optimize conversion rates and improve the effectiveness of marketing efforts.

    7. Website Design and Development: Creating or redesigning websites to improve user experience, functionality, and overall performance.

    8. Analytics and Reporting: Monitoring and analyzing key performance metrics to track the effectiveness of marketing campaigns and make data-driven decisions.

    Digital marketing agencies typically work closely with clients to understand their goals, target audience, and unique challenges, and then develop customized strategies to help them achieve their objectives. They may also provide ongoing support, monitoring, and optimization to ensure continued success.

  2. Call : 7338968869


Tuesday, February 13, 2024

Online Digital Marketing Class - Student review

 Thanks to Padmapriya.B

Hi, this is Padmapriya B. I have completed Expert Digital marketing (SEO|sem|SMO|SMM) and a WordPress website development online course at KingofSEO Software Solutions and Training Pvt Ltd. Mr. Thanigasalam Sir guided me and gave me about the importance of digital marketing for our career growth. He taught very clearly and everyone should understand. So a lot of theoretical and practical knowledge he shared. He was a very supportive and encouraging person. This is the best place to learn digital marketing, and what we will achieve in our career. Call : 073389 68869 Web : #kingofseo Kingofseo Software Solutions and Training Private Limited

Tuesday, February 6, 2024

Digital Marketing Executive

 Sri Ulageshwara Exporters

2-2.25 Lacs P.A.

Chennai,Tamil Nadu( Sholinganallur )
Job description
Role & responsibilities
Creating marketing strategies to achieve organizational goals
Implementing marketing campaigns from ideation to execution
Managing the marketing budget
Coordinating marketing efforts with cross-functional teams like sales and product development
Analyzing marketing data and metrics to refine marketing strategies
Staying updated with the latest marketing trends.

Thursday, January 25, 2024

Top tips how to integrate SEO for mobile apps


What Is Mobile SEO?

It is the process of optimizing the experience of website visitors from mobile devices like smartphones, tablets, etc. It makes the websites mobile-friendly to ensure better visibility and performance in SERPs(search engine result pages). When a website is opened from a mobile device, the screen size is changed, so the mobile version of web page content is opened. That is why Google's Mobile-First Index emphasizes the mobile version of web content.

What Is App Store Optimization?

It is the process of increasing app visibility and conversion rates within the app store. The major app stores are- Google Play Store for Android phones and App Store for iOS. Several ranking factors affect the visibility of an app like App Name, metadata, keywords, descriptions, ratings, reviews, backlinks, number of installs, etc.

How To Do Seo For Mobile Apps?

Is there any good SEO strategy for mobile apps? The answer is- yes!! There are good mobile app SEO strategies for increasing app visibility and your app downloads. Let's see:

Read more 

Thursday, January 11, 2024

What is Google My Business and how does support business?

 Google My Business (GMB) is a free and powerful tool provided by Google that allows businesses to create and manage their online presence on Google's platform. It primarily focuses on local search, making it easier for potential customers to find information about local businesses when they search on Google Search or Google Maps. Here's how Google My Business supports businesses:

  1. Online Visibility:
    • GMB helps businesses appear in local search results when users look for products or services in a specific location. This increased visibility is crucial for attracting local customers.
  2. Business Information:
    • GMB allows businesses to provide essential information such as their name, address, phone number (NAP), website, business hours, and categories. This information appears prominently in search results and helps users get the details they need quickly.
  3. Interactive Maps:
    • Businesses listed on GMB are integrated with Google Maps, allowing customers to find physical locations easily. This is particularly important for brick-and-mortar businesses that rely on local foot traffic.
  4. Customer Reviews and Ratings:
    • GMB enables customers to leave reviews and ratings, providing valuable feedback and influencing the decisions of potential customers. Positive reviews can enhance a business's reputation while addressing negative reviews demonstrates responsiveness.
  5. Photos and Videos:
    • Businesses can showcase their products, services, and overall ambiance through photos and videos on their GMB profiles. Visual content helps customers get a better sense of what the business offers.
  6. Google Posts:
    • GMB allows businesses to create posts similar to social media updates, sharing news, events, promotions, or other important information directly in search results. This feature helps engage customers and keeps them informed.
  7. Insights and Analytics:
    • GMB provides insights into how customers find and interact with the business listing. It includes data on the number of searches, views, actions taken (like visiting the website or requesting directions), and other metrics, helping businesses understand their online performance.
  8. Local SEO Benefits:
    • Having an optimized GMB profile positively impacts local search engine optimization (SEO). This means that businesses are more likely to appear in local search results, especially when users include location-specific terms in their search queries.
  9. Mobile Friendliness:
    • Given the increasing use of mobile devices for local searches, GMB ensures that businesses are accessible and presentable on smartphones and tablets, making it convenient for users to find information on the go.

Google My Business is a valuable tool for businesses to establish and enhance their online presence, connect with local customers, and manage their reputation effectively in the digital space. It's a fundamental component of a local SEO strategy and a practical way for businesses to leverage the reach and influence of Google's search platform.

Tuesday, December 5, 2023

Google ads campaign statuses

The "Status" column shows information about the current state of each campaign in your account at the time you sign in to your Google Ads account. From this page, you can see the status of every campaign you've ever created and detect unexpected problems with your campaigns.

You can see both the status of a campaign itself and the status of its bid strategy. If your campaign's bid strategy has any issues that could be affecting performance, we'll surface them in the "Status" column.

This article explains each campaign status, what it means, and steps you can take to fix any issues.

 our campaign status shows you whether your campaign is running normally, and how to fix any issues.

Campaign status

What it means

What to do

EligibleActive and can show ads.If your campaign is marked "Eligible" but you’re still not seeing your ad, find out why and fix it.
Eligible (limited)Active, but showing ads only occasionally due to budget constraints or a limited bid strategy.Learn more about budget recommendations, then adjust your campaign's budget.
Not eligibleInactive because there are no ad groups, all ad groups are paused or deleted, all ads are paused or deleted, or all keywords paused or deleted.Learn more about ad group status and ad status.
PausedInactive because you paused it. Pausing a campaign means that your ads don't show or accumulate new costs until resumed.Find out how to resume your campaign.
RemovedInactive because you removed it. Removing a campaign permanently deletes it. You cannot resume a campaign after you remove it.Learn more about creating and managing multiple campaigns.
PendingInactive but scheduled to begin at a future date.Find out how to change your campaign’s start date.
EndedInactive because it's past its scheduled end date.Find out how to change your campaign’s end date.

Bid strategy status

Your bid strategy status shows you issues with your bid strategies that might be affecting your campaign performance, and how to fix them. Learn more About bid strategy statuses.


Bid strategy status

What it means

What to do


Active, but may be limited. For example, showing ads only occasionally due to budget constraintsFind factors that might limit your bid strategy and how to fix them.
MisconfiguredYour conversion-based bid strategies don’t have the right conversions set up. This status applies to Enhanced CPC, Target CPA, and Target ROAS bid strategies.Verify to make sure your tracking settings are working properly.
LearningAfter you make a change to your bid strategy, it takes time for Google Ads to gather the performance data it needs to optimize your bids.Verify to make sure your tracking settings are working properly.

Get insights with the bid strategy report

Your bid strategy report gives you a snapshot of key performance metrics and statuses, specific to each type of strategy.

This report shows you how well your strategy has met performance targets over time. It also lets you see how statuses may correlate with changes in campaign performance.

Thursday, November 30, 2023

How search engine optimization works?

Search Engine Optimization (SEO) is a process that aims to improve the visibility and ranking of a website or web page in search engine results. The primary goal is to increase organic (non-paid) traffic to the site. SEO involves various techniques and strategies to make a website more search engine-friendly and relevant to users. Here's an overview of how SEO works:

  1. Keyword Research:

    • Identify relevant keywords related to your content, products, or services.
    • Use tools like Google Keyword Planner or other keyword research tools to find popular and relevant keywords.
  2. On-Page SEO:

    • Optimize the content on your website pages for the selected keywords.
    • Include the target keywords in the title, headers, meta descriptions, and throughout the content.
    • Ensure that the content is valuable, informative, and relevant to users.
  3. Content Quality:

    • Produce high-quality, original content that addresses user queries and provides value.
    • Regularly update and add fresh content to your website.
  4. User Experience (UX):

    • Improve the overall user experience of your website, including navigation, page loading speed, and mobile responsiveness.
    • A positive user experience can lead to higher rankings.
  5. Link Building:

    • Acquire high-quality backlinks from reputable and relevant websites. Backlinks act as "votes of confidence" for your site.
    • Avoid low-quality or spammy backlinks, as they can have a negative impact on your SEO.
  6. Technical SEO:

    • Optimize technical aspects of your website, such as crawlability, site structure, and XML sitemaps.
    • Ensure proper implementation of tags like title tags, meta descriptions, and header tags.
  7. Local SEO (if applicable):

    • For businesses with a physical presence, optimize for local search by claiming and updating your Google My Business listing.
    • Encourage positive customer reviews, as they can influence local search rankings.
  8. Social Signals:

    • While the direct impact of social media on SEO is debated, social signals (such as shares and likes) can indirectly contribute to increased visibility.
  9. Analytics and Monitoring:

    • Use tools like Google Analytics to monitor website performance and user behavior.
    • Adjust your strategy based on analytics data, tracking changes in rankings, traffic, and user engagement.
  10. Adapt to Algorithm Updates:

    • Stay informed about search engine algorithm updates (e.g., Google's algorithm updates) and adjust your SEO strategy accordingly.

Remember that SEO is an ongoing process, and results may take time. It's essential to stay informed about industry trends, continually optimize your site, and adapt to changes in search engine algorithms.

SEO Course in Chennai