Difference between black hat SEO and white hat SEO

 

Difference between black hat SEO and white hat SEO

The difference between black hat SEO and white hat SEO has to do with the techniques used when trying to improve a website’s search engine ranking. Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on...Readmore

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Simple steps to create the perfect Facebook Page for your business in 2022

 

Simple steps to create the perfect Facebook Page for your business in 2022

To begin setting up your page, visit facebook.com/business and click the ‘Create a page’ button in the drop-down menu in the top-right of the page...Read more

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Google ads campaign ultimate step by step guide

 

Google ads campaign ultimate step by step guide

Google ads step by step guide   Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on…Read more

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Facebook Pixel: A step-by-step guide to install and create this data-gathering tool

 

Facebook Pixel: A step-by-step guide to install and create this data-gathering tool

Before you begin You need a website for your business. You must be able to update your website’s code. HIGHLIGHTS Facebook Pixel is used for keeping a track of the data from Facebook ads, optimizing ads etc. It works by placing and triggering cookies to the audience who’s interacting with your business. 

A user can...Read more

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8 steps to prepare your Google ads campaign for success

 

8 steps to prepare your Google ads campaign for success

1. Define your objective Each campaign begins by choosing a goal. This goal focuses your campaign on delivering a specific outcome: The objective you choose will inform the options you select when setting up your campaign. 2. Choose a campaign type After selecting a goal, you’ll notice a list of recommended campaign types to reach…Read more

Type of manual testing

 Unit Testing

This initial stage in testing is normally carried out by the developer who wrote the code and sometimes by a peer using the white box testing technique.

 Integration Testing

This stage is carried out in two modes, as a complete package or as an increment to the earlier package. Most of the time black box testing technique is used. However, sometimes a combination of Black and White box testing is also used in this stage.

 System testing this stage the software is tested from all possible dimensions for all intended purposes and platforms. In this stage, Black box testing technique is normally used.

 User Acceptance Testing

This testing stage is carried out in order to get customer sign-off of the finished product. A 'pass' in this stage also ensures that the customer has accepted the software and is ready for their use.

 Release or Deployment Testing

Onsite team will go to the customer site to install the system in the customer configured environment and will check for the following points:

1. Whether SetUp.exe is running or not.
2. There are easy screens during installation
3. How much space is occupied by the system on HDD
4. Is the system completely uninstalled when opted to uninstall from the system?

The best digital marketing courses Classroom training institute in Chennai India 2022

 

The best digital marketing courses Classroom training institute in Chennai India 2022

How to choose between Online and Classroom courses for digital marketing Online Courses are generally more convenient for most people, especially working professionals as they can be attended from the comfort of one’s home/office without having to travel to a training center. The travel might even have to be to another city for those who…Read more

 

What is WordPress?

WordPress is a content management system (CMS) that allows you to host and build websites. WordPress contains plugin architecture and a template system, so you can customize any website to fit your business, blog, portfolio, or online store...Read more

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Email marketing

 Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, sales, or donations.

How to set-up linkedIn Ad campaign step-by-step guide

 

1. Create an Ad account.

If you already have created your LinkedIn Ad Account then you can skip to the next step.

Like other social media marketing platforms, you have to create an ad account on LinkedIn to organize and analyse all your campaigns without affecting the content on the company page.

To create an ad account, open your company page & navigate to the “Admin Tools” menu on the top right corner below the “View as member” button.

Now choose the “Sponsor your updates” option from the dropdown menu.

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