A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to crawl your site more efficiently.
A sitemap tells Google which pages and files you think are important to your site and also provides valuable information about these files. For example, when the page was last updated and any alternate language versions.
You can use a sitemap to provide information about specific types of content on your pages, including video, image, and news content. For example:
- A sitemap video entry can specify the video running time, rating, and age-appropriateness rating.
- A sitemap image entry can include the location of the images included on a page.
- A sitemap news entry can include the article title and publication date.
- If you’re using a CMS such as WordPress, Wix, or Blogger, it’s likely that your CMS has already made a sitemap available to search engines and you don’t have to do anything.
Do I need a sitemap?
If your site’s pages are properly linked, Google can usually discover most of your site. Proper linking means that all pages that you deem important can be reached through some form of navigation, be that your site’s menu or links that you placed on pages. Even so, a sitemap can improve the crawling of larger or more complex sites or more specialized files.
Using a sitemap doesn’t guarantee that all the items in your sitemap will be crawled and indexed, as Google processes rely on complex algorithms to schedule crawling. However, your site will benefit from having a sitemap in most cases, and you’ll never be penalized for having one.
