Job Opening - Part-time trainer - Python Data Science Course

 Job Opening - Part-time trainer - Python Data Science Course

Min 5+ Years of work experience in Python

Part-time Job

Class: Online or Offline

Interested can send your CV

info@kingofseo.in

Call: 7338968869

Web: https://kingofseo.in

Overview Core Web Vitals

 

Overview CoreWeb Vitals

Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web.

Google has provided a number of tools over the years to measure and report on performance. Some developers are experts at using these tools, while others have found the abundance of both tools and metrics challenging to keep up with.

Site owners should not have to be performance experts to understand the quality of experience they are delivering to their users. The Web Vitals initiative aims to simplify the landscape, and help sites focus on the metrics that matter most, the Core Web Vitals.

Core Web Vitals

Core Web Vitals are the subset of Web Vitals that apply to all web pages, should be measured by all site owners, and will be surfaced across all Google tools. Each of the Core Web Vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome.

The metrics that make up Core Web Vitals will evolve over time. The current set for 2020 focuses on three aspects of the user experience—loading, interactivity, and visual stability—and includes the following metrics (and their respective thresholds):

Largest Contentful Paint (LCP): measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.

First Input Delay (FID): measures interactivity. To provide a good user experience, pages should have a FID of 100 milliseconds or less.

Cumulative Layout Shift (CLS): measures visual stability. To provide a good user experience, pages should maintain a CLS of 0.1. or less.

For each of the above metrics, to ensure you're hitting the recommended target for most of your users, a good threshold to measure is the 75th percentile of page loads, segmented across mobile and desktop devices.

Tools that assess Core Web Vitals compliance should consider a page passing if it meets the recommended targets at the 75th percentile for all of the above three metrics.

 

Types of SEO and Benefits of SEO Expert Digital Marketing Course

 Types of SEO and Benefits of SEO Expert Digital Marketing Course

SEO stands for search engine optimization. It refers to the practice of optimizing a website and its content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and appealing to search engines.

types of seo:

On-Page SEO: This involves optimizing individual web pages to improve their visibility in search results. It includes elements like keyword research and optimization, meta tags, headings, content optimization, URL structure, internal linking, and user-friendly navigation.

Off-Page SEO: This focuses on activities outside of the website to improve its visibility and reputation. It includes link building, social media marketing, online reputation management, influencer outreach, and guest blogging. Off-page SEO helps to enhance the website's authority and credibility.

Technical SEO: This involves optimizing the technical aspects of a website to improve its search engine visibility. It includes website speed optimization, mobile-friendliness, crawl ability, site structure, indexing, XML sitemaps, and schema markup. Technical SEO ensures that search engines can effectively crawl and index the website's content.

Benefits of SEO:

Increased Organic Traffic: SEO helps to improve a website's visibility in search results, leading to increased organic traffic. When your website ranks higher in SERPs, it is more likely to receive clicks and visits from users searching for relevant keywords.

Higher Brand Credibility: Websites that appear at the top of search results are often perceived as more trustworthy and credible by users. Implementing SEO techniques helps to establish your brand as an authority in your industry and builds trust among your target audience.

Better User Experience: SEO involves optimizing various aspects of a website, such as page load speed, mobile-friendliness, and user-friendly navigation. These optimizations enhance the overall user experience, making it easier for visitors to navigate, find information, and engage with your website.

Long-Term Results: SEO is a long-term strategy that can provide sustainable results over time. Once you establish a solid SEO foundation and consistently optimize your website, you can maintain and improve your rankings, leading to a continuous stream of organic traffic.

Cost-Effective Marketing: Compared to other digital marketing strategies like paid advertising, SEO can be cost-effective in the long run. While it requires time and effort to implement and maintain, the benefits of organic traffic can provide a high return on investment (ROI) without continuous ad spend.

Competitive Advantage: In highly competitive industries, SEO can give you an edge over your competitors. By implementing effective SEO techniques, you can outrank your competitors in search results, attract more traffic, and reach a wider audience.

Google’s Rich Answer Box – How to setup your site to get featured?

 

Google’s Rich Answer Box – How to setup your site to get featured?

Google has tuned its practices over the years to provide the best experience to its users. It started with displaying the simple organic results and has now moved on to displaying ads, featuring the Local 3 Pack, displaying PLA's, all above the SERP results.

Among these, is a trending watch commonly known as the “Featured Snippet” or the “Rich Answer/Snippet” that has been constantly expanding over the last few years. (You must have surely noticed it if not known it by its name 

Check the following as an example:

These answer boxes are now making texts more visible for users because of which the website owners are now advised to optimize their content for rich answers to get a top organic rank.

The answer boxes translate into:

✓  More visibility in Google SERPs
✓  More traffic, higher CTR
✓  Earn trust/credibility

Well, before we start with ways to optimize your content for Google's “rich answers” let's begin with a brief intro on what they actually are and at what times do they generally show up.

What are Google Rich Answers?

As shown above, when you search for a term or ask a question, the Google search page displays a quick answer to your query besides the usual search results.

Basically, Google tries to provide “direct” answers to any query so that the user need not visit a particular website searching for the answer.

What Does A Google Rich Answer Box Look Like?

Rich answers come in many forms. It turns out that there are three main categories of Rich Answers:

Answers Provided by Google: These are generally found on the top of page and basically including public domain info or licensed data.
Featured Snippets: These are basically the results derived from third party sites.
Basic Snippets: They are the answers often shown within the regular web search results.

Other forms: These rich answers includes charts, schedules, scores, sliders and more.

Why Rank For Google Rich Answers?

Google is adding more and more Rich Answers in its search results over the past few years. Recent research from Stone Temple Consulting's reveals that Google provided Rich Answers for 22.6% of queries in 2014, 31.2% of queries in 2015, and 40% of queries in 2016.

The Stone Temple study also showed that 55% of the available Google snippets are either brand new or from a new URL source since 2015.

Now just think of the immense opportunities it could open up for your site to rank for Featured Snippets!

Ranking yourself in Rich Snippets isn't that difficult after all. A Moz study reveals that sites don't need a greater domain authority in order to feature in Google Snippets.

Google's algorithms aren't just relying on traditional search ranking factors for answer boxes. Though most snippets are pulled from positions #1, #2 and #3, a minimum of 30 percent of snippets come from sites on position #4 to #71.
So, even if your site is not on the first page of the organic results, it can still get featured in a snippet.

How to get your content featured in Google SERP Snippets?

Well, there's no guaranteed way to get your content featured in rich answers, but here are few effective strategies that will help:

1. Identify Questions in your Niche

The first obvious step to get your site featured in Snippets is performing a Question Research. That's because people are typing questions directly in Google and the whole point of “snippets” is to answer their queries.

To identify the questions relevant to your niche, you may use keyword tools such as google adwords, SEMRush and Wordstream. This will help you search for trending keywords in your industry.

Typically, go with search phrases that include terms such:

☛ How to
☛ What is
☛ Why does

One way to identify queries relevant to your industry is to look at the “suggestions” that show up in AutoFill. Have a look at the snapshot below:

Or you can look up in the “Related Searches” box at bottom of the search page just as shown here:

Or you can search for questions in “People also ask” box like:

Yet another way to find relevant queries is to visit Q&A sites like Quora, Reddit and Yahoo Answers and build up your rich list.

2. Create Content that specifically Answers those Questions.

Once you have identified the questions, strategize your content to answer the more complex, less easily answerable questions. Though the content creation has till now largely focused on answering common user queries but simple questions are now worthless in this age of competition. You are not going to land on the featured snippet until your content is THE BEST.

This means when providing an answer, make sure your content:

✓ Answers the questions thoroughly – Make sure you go-in depth and cover all possible questions that come up with the topic.
✓ Is User- focused – Tailor your content to suit beginners in your niche.
✓ Engaging – Make use of tables, graphs or step-by step-answer formats, to engage the reader.

Even if your competitor has a featured snippet for a keyword, don't lose heart. There's always a room for improvement and their answer could be missing several things. You can form your answers based on the latest inventions and step up than your competitors.

3. Add Supplemental Information

People mostly have follow up or related questions. Make sure to answer these down the page. Also, do not forget to add infographics and other media as these greatly enhance the chance of landing on the featured snippet.

✓  Break down the question in several steps and use visual content to back it up.
✓  Use pictures, infographics, or screenshots wherever possible.
✓  Add videos for every part of question.

You can also make a Q&A Section or How To section on your webpage. Creating a typical FAQ page or a detailed Q&A page goes a great length in helping your content getting featured.

4. Enhance User Experience

Lastly, it is necessary that your users have a great experience on your website. Your website should be properly structured and formatted.

✓  Make sure your content is optimized for both mobile and desktop experience.
✓  Structure your content with proper subheadings, paragraphs, visuals and use bullet points, and tables wherever relevant.
✓  Use ordered list tags or unordered list tags  when a query is answered in lists.

Conclusion

Some people argue that Google's Rich Answer Box spells doom for SEO as it eliminates the need for users to visit the site. But let me tell you that Google has already made a huge investment in Rich Snippets and they are going to respond to almost 50% of the queries by the end of this year. And when the change is here, it is always wise to accept it to thrive in the digital marketing Course in Chennai.

As a result, keep creating high-value content and mark your presence in the Google's Rich Answer Box!

Answer frequently asked questions

 

1. Write about a goal you achieved and how you did it
2. Write about a mistake you made and what yo
   u learned
   
3. Answer frequently asked questions
4. Share your must-have toolkit 
5. Share a “day in the life” of a person in your niche
6. Share the most important truths in your niche
7. Debunk a myth
8. Ask experts to predict upcoming trends
9. Share money-saving tips relevant to your niche
10. Share eco-friendly tips relevant to your niche
11. Create a list of upcoming events
12. Compile a list of quotes
13. Write about the latest trends
14. Create a themed timeline of historical events related to your niche

Business

If your audience consists of business owners and professionals, these are some of the best blog topics to write about. 

15. Share business success stories
16. Write about business failures and why they happened
17. Interview successful business people
18. Write about industry news and share your insights
19. Create templates for key documents
20. Analyze market developments and opportunities
21. Share productivity tips
22. Write guides on sales, marketing, and other key topics
23. Create career development guides
24. Compile must-have tools and software
25. Review relevant products and services
26. Write compliance guides
27. Attend a business event and write a summary
28. Summarize the findings of an industry report

Finance

Here are some finance blog content ideas to inspire you.

29. Share budgeting advice and templates
30. Try a side hustle and write about your experience
31. Compare financial products
32. Review financial products
33. Compile the best shopping deals
34. Write investment guides for beginners
35. Share stock market predictions
36. Write about financial news and how it could impact your audience
37. Explain the basics of cryptocurrency

Side note: When writing about finance, it’s important to demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). 

Technology

Technology is great for blog article ideas. Because there’s always something new to write about. Here are some topics you could try.

38. Predict how AI will affect different industries
39. Write about the latest technological developments
40. Interview people who work in the tech industry
41. Review the latest products
42. Compare consumer electronics by category
43. Create a timeline showing how a piece of technology evolved
44. Write troubleshooting guides for common issues
45. Predict the next unicorn companies

Fashion

These are some of the top blog topics in the fashion world. Apply your own sense of style to give them a unique spin. And make sure to include high-quality images.

46. Review new clothing collections and items
47. Give clothing recommendations by body type
48. List your favorite items by theme (e.g., little black dresses)
49. “Get the look”—tell readers how to emulate a celebrity outfit
50. “Street style”—interview stylish passers-by about their outfits
51. List your staple wardrobe must-haves
52. Create style guides for different occasions
53. Write clothing, shoe, and accessory care guides
54. Provide closet organization tips
55. Share the latest sales and discount codes
56. Go to a fashion show and write about your experience

Beauty

Product reviews and tutorials usually dominate beauty blogs. But there are lots of other blog writing ideas you can try.

57. Share your beauty routine
58. Create “get the look” makeup tutorials
59. Create a beauty treatment planner for brides-to-be
60. Provide hair care tips by hair type
61. Write guides to skin care ingredients
62. Write product reviews and tutorials
63. Interview beauty influencers
64. List your favorite products by type
65. Compare designer products against dupes

Home

Help readers make their homes more beautiful or functional. Sharing unique tips and ideas will help your content stand out.

66. Write “get the look” interior design guides
67. Write guides on upcycling furniture
68. Review home decor products
69. Share organization tips for every room
70. Discuss the latest interior design trends
71. List your favorite products by category