The "Status" column shows information about the current state of each campaign in your account at the time you sign in to your Google Ads account. From this page, you can see the status of every campaign you've ever created and detect unexpected problems with your campaigns.
You can see both the status of a campaign itself and the status of its bid strategy. If your campaign's bid strategy has any issues that could be affecting performance, we'll surface them in the "Status" column.
This article explains each campaign status, what it means, and steps you can take to fix any issues.
our campaign status shows you whether your campaign is running normally, and how to fix any issues.
Campaign status | What it means | What to do |
|---|---|---|
| Eligible | Active and can show ads. | If your campaign is marked "Eligible" but you’re still not seeing your ad, find out why and fix it. |
| Eligible (limited) | Active, but showing ads only occasionally due to budget constraints or a limited bid strategy. | Learn more about budget recommendations, then adjust your campaign's budget. |
| Not eligible | Inactive because there are no ad groups, all ad groups are paused or deleted, all ads are paused or deleted, or all keywords paused or deleted. | Learn more about ad group status and ad status. |
| Paused | Inactive because you paused it. Pausing a campaign means that your ads don't show or accumulate new costs until resumed. | Find out how to resume your campaign. |
| Removed | Inactive because you removed it. Removing a campaign permanently deletes it. You cannot resume a campaign after you remove it. | Learn more about creating and managing multiple campaigns. |
| Pending | Inactive but scheduled to begin at a future date. | Find out how to change your campaign’s start date. |
| Ended | Inactive because it's past its scheduled end date. | Find out how to change your campaign’s end date. |
Bid strategy status
Your bid strategy status shows you issues with your bid strategies that might be affecting your campaign performance, and how to fix them. Learn more About bid strategy statuses.
Bid strategy status | What it means | What to do |
|---|---|---|
Limited | Active, but may be limited. For example, showing ads only occasionally due to budget constraints | Find factors that might limit your bid strategy and how to fix them. |
| Misconfigured | Your conversion-based bid strategies don’t have the right conversions set up. This status applies to Enhanced CPC, Target CPA, and Target ROAS bid strategies. | Verify to make sure your tracking settings are working properly. |
| Learning | After you make a change to your bid strategy, it takes time for Google Ads to gather the performance data it needs to optimize your bids. | Verify to make sure your tracking settings are working properly. |
Get insights with the bid strategy report
Your bid strategy report gives you a snapshot of key performance metrics and statuses, specific to each type of strategy.
This report shows you how well your strategy has met performance targets over time. It also lets you see how statuses may correlate with changes in campaign performance.
