SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” or “natural” search results on search engines.
• Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
• SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement.
• SEO may target different kinds of searches, including image search, video search, academic search, news
search, and industry-specific vertical search engines.
Intermediate Level SEO Interview Questions & Answers
Expert Level SEO Interview Questions & Answers
1. What is SEO? This is almost always the first SEO interview question you will face. Ans: Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
2. What does SEO stand for?
SEO Stands for Search Engine Optimization.
3. Why SEO is so important to businesses?
There is a popular joke in the online industry is that, if you want to hide a dead body, you should hide it on the second page of Google. Because, a fraction of people actually go to the second page of SERP and if your industry is not on the first page of Google, your competitors will take all your customers.
CTR decreases gradually with each position. If you want your business to be successful in the online world, it is very important to have a well-optimized website. One big advantage of SEO against PPC is, even if you stop your SEO activities today, your results won’t stop tomorrow, unlike PPC.
SEO is very important for businesses if they want to make more sales without high marketingcosts.
4. What is a Search Engine?
According to Google, a Search engine is “ a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web”.
Search engines answer the queries entered by users and give them a list of relevant results based on various factors.
5. Name a few search engines other than Google.
One of the most common SEO interview questions. Popular search engines other than Google are Bing, Yahoo!, DuckDuckGo & Yandex. There are actually so many types of Search engines. For example, YouTube is a search engine which only results in video results. If you consider based on traffic, YouTube is the second popular search engine in the world.
6. Who are the founders of Google?
Larry Page and Sergey Brin are the founders of Google while they were pursuing Ph.D. at Stanford University, California.
7. In which year Google was founded?
Google was founded in 1998.
8. What does Google stand for?
The letters GOOGLE doesn’t stand for anything. It’s not an abbreviation. When Larry Page and Sergey Brin started the company they named it Backrub.
After they realized they need a new name, they wanted to name as Googol. When they wanted to register they misspelled it Google and the rest is history.
9. What is the most important Google Ranking Factors?
There is no definite, concrete answer for this. Everything we know is based on our experiments and industry best practices.
SEOstands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” or “natural” search results on search engines.
• Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
• SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement.
• SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
To understand the true meaning of SEO, let’s break that definition down and look at the parts:
Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
