A backlink is when one website links to another with an anchor text. An example of a backlink is any article you find that links to another source or website. You can find examples of website backlinks all over the internet, especially on popular blog sites that link back to relevant content.
What is WordPress?
WordPress is a website builder and content management system. It is open-source software that anyone can use to make any kind of website imaginable.
It started out as a blogging platform in 2003 but soon transformed into a CMS and later a full-fledged website building platform. Today it powers more than 38% of all websites on the internet.
Why should I Take up the WordPress Certification Training in Chennai?
WordPress is a famous open-source platform and it is growing day by day.
WordPress is simple to use for even those who are from a non-technical background.
It is constantly being developed, ascertaining that its coding and plugins are regularly kept up to date with the changing pace of technology.
WordPress has great natural SEO features built-in assisting you to get your website seen in searches.
Android is a mobile operating system based on a modified version of the Linux kernel and other open source software, designed primarily for touchscreen mobile devices such as smartphones and tablets. Android is developed by a consortium of developers known as the Open Handset Alliance and commercially sponsored by Google.
There are many reasons to learn app development. If you have a great app idea but no clue how to develop it yourself, and you enjoy problem-solving, then learning how to create apps yourself may be in your best interest. You may also be interested in learning app development as a way to change careers. Working in tech can bring perks. No matter what your reason, the good news is there are ways for you to develop your skills and learn app development.
At Devmountain, we can help you learn app development in just 13 weeks. Our full-time, accelerated bootcamp schedule allows for immersive, in-person or remote education, which means you can get an education in iOS app development in just a few months.
Learning app development can lead to a future career and more creative opportunities in tech.
App development is important in the modern world. People use mobile applications to perform daily tasks as part of their personal and professional lives. Not only does this mean it’s important for developers to be able to create these applications in the first place, it’s important that app developers be able to maintain existing applications with user bases.
Without app developers, companies and individuals would struggle to perform. Apps can be a great way for customers to interact with brands and businesses that they like. Apps can also be a great way for companies to communicate with their users. Developing iOS apps is important to anyone who uses Apple products, such as iphone and imacs.
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.NET is a free, cross-platform, open source developer platform for building many different types of applications.
With .NET, you can use multiple languages, editors, and libraries to build for web, mobile, desktop, games, IoT, and more.
You can write .NET apps in C#, F#, or Visual Basic.
Top tips how to integrate SEO for mobile apps
It is the process of optimizing the experience of website visitors from mobile devices like smartphones, tablets, etc. It makes the websites mobile-friendly to ensure better visibility and performance in SERPs(search engine result pages). When a website is opened from a mobile device, the screen size is changed, so the mobile version of web page content is opened. That is why Google’s Mobile-First Index emphasizes the mobile version of web content.
It is the process of increasing app visibility and conversion rates within the app store. The major app stores are- Google Play Store for Android phones and App Store for iOS. Several ranking factors affect the visibility of an app like App Name, metadata, keywords, descriptions, ratings, reviews, backlinks, number of installs, etc.
Is there any good SEO strategy for mobile apps? The answer is- yes!! There are good mobile app SEO strategies for increasing app visibility and your app downloads. Let’s see:
Conducting thorough keyword research is the first step as keywords help reach users looking for your products or services. You need to select the relevant keywords. The more relevant the keywords are, the better will be the ranking on SERP. It will help increase the traffic and lowering down the competition. Analyze those keywords that have more search volume and give you more opportunities. These keywords can be used for ASO as well.
To make apps more discoverable, one should use important keywords in the app name, title, and URL. The app name should highlight what it is all about. Using the keywords in name and title makes it easy for users to understand what services you will provide. Moreover, when visibility increases, the ranking also improves.
A well-optimized app icon is very important to stand out from other apps. It should be simple to identify and connect with users. Your icon should go with your brand image and app. Needless to say, it should be optimized as per the app store criteria. For example, Apple Stores and Google Play have different criteria based on size, color, and shape. Make sure your app icon should match to the criteria to avoid any negative impact on your ranking.
You must influence users to download your app once they have arrived at its page. While screenshots and videos may not directly impact your app’s ranking, they play a significant role in conversion rate optimization, which is a component of mobile SEO. You can use the screenshots and videos to demonstrate the functionality of your app. Use them to highlight the most important features of your software.
You can switch between portrait and landscape layouts while taking screenshots. You can choose whether you want a vertical or horizontal screenshot as a result. Your screenshots should always be oriented in the same way that people would use your app.
Your app videos should use visual storytelling as well. These are known as App Previews in the App Store, and in the Play Store, they are known as Promo Videos.
When your screenshots and video are ready, it’s time to move to the next step. You probably performed all of that for the English language, assuming that everyone searches for apps in English.
This isn’t totally correct.
You must adjust your software or game to appeal to the target geo-market if you want to take it global. This process is known as localization. But, there is no need to begin from scratch. You may convert your existing metadata into other languages using the existing one.
App indexing facilitates an app to appear on search engine results with other relevant web results. It tells search engines to crawl and index an app just like a web page. It allows you to reach a bigger target audience, looking at the similar type of products/services your app offers. The benefit of app indexing is that users can find your app while searching for other information. This way, the app will gain visibility outside the app store to generate more traffic and downloads. Always use the same URL for your app and website.
The first thing anyone does before installing an app is checking its rating and reviews. So to build credibility, good customer ratings and reviews are necessary. They improve rankings on app stores and search engines results. Try to encourage your customers to review your apps for better rankings. Good ratings and reviews are also useful for App Store Optimization.
Backlinks are vital for SEO strategy for mobile apps. The search engine determines whether an app is trustworthy with backlinks. Good references matter a lot, as when others refer to your app, it means your app is legit. Try to build good quality backlinks with help of SEO experts by linking to credible websites. The credible website here means the website with high domain authority. It is worth time and effort to get good backlinks and the desired results.
The key to success is to monitor your SEO performance regularly. It will let you know what is working out for you, where you are lacking, and encourage you to adopt new SEO strategies to improve. Many tools are available in the market to track your app performance. For example, android developers can use Google search console combined with Google play console to find high-performing keywords. Similarly, iOS developers can take advantage of App Analytics. The most commonly used tool is Ahrefs that can now measure the performance of apps along with websites.
Here are some of the best actionable SEO tips to increase visibility for your mobile app:
To fascinate your audience, create stunning app screenshots. Your graphics should show your users what your program is capable of. Take them through the primary features of your software and demonstrate how simple it is to use. Encourage them to get the app.
Make your tags out of your keywords. Keywords help you appear in searches, so make sure they’re relevant and varied enough to appeal to a wider audience. What words would you use to describe your app? What would potential consumers look for when looking for your app?
Make your app description visual and to the point. As quickly as possible, your consumers must understand why they require that software. Encourage people to download and participate by getting to the rewards quickly.
The amount of downloads you have is less important than the quality of your engagement. After downloading your software, your users should be able to do more with it. Your marketing activities must encourage clients through the process of downloading and then successfully take them through to engaging with your app to boost your search rating using Google’s algorithms.
Final Thoughts
With the right mobile app SEO strategy, you will get consistent and highly affordable results. It ensures that more users can see, discover, and download your app organically and naturally, further lowering acquisition costs. Moreover, you can generate revenue by monetizing ads, in-app purchases, and subscriptions. Lastly, mobile SEO promises long-term results instead of paid advertisements responsible for a download dip as soon as you go out of money.
DA is an abbreviation of Domain Authority. It is the main source of strength of a website that leads to a ranking system and algorithm of a system that has been implemented by search engines and is also used to determine where or how your website is positioned in a search engine.
Then there is something that can be done to improve this Domain Authority by increasing the age of the domain, increasing the number of backlinks, increasing the number of articles, and improving the articles on your website.
PA is derived from the abbreviation of Page Authority, which means the value or quality of the pages of your website that are assessed and supported by how well your domain is on a search engine.
This Page Authority is a Domain Rank that determines where your article will be located, so you can say that Page Authority is the SERP booster for your articles on google.
Then there are also things that can increase this Page Authority by means of periodic article updates because, in this way you can increase PA easily because the more often you update, your PA will also quickly develop. Then you can then search for and benefit from quality backlinks, and also improve the quality of your articles.
Key Skills: Social Media Analyst,
Positions: 03
Exp Salary: INR 25000 – 35000 (2-4 yrs) / Fresher Salary: As per regular pay scale
Location(s) of Job: Chennai
Qualification: B.E/ B.TECH / MCA OR RELATED FIELD
Gender Preference: Male
Last date : 05-10-2022
Roles & Responsibilities:
Required Skills
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A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to crawl your site more efficiently.
A sitemap tells Google which pages and files you think are important to your site and also provides valuable information about these files. For example, when the page was last updated and any alternate language versions.
You can use a sitemap to provide information about specific types of content on your pages, including video, image, and news content. For example:
If your site’s pages are properly linked, Google can usually discover most of your site. Proper linking means that all pages that you deem important can be reached through some form of navigation, be that your site’s menu or links that you placed on pages. Even so, a sitemap can improve the crawling of larger or more complex sites or more specialized files.
Using a sitemap doesn’t guarantee that all the items in your sitemap will be crawled and indexed, as Google processes rely on complex algorithms to schedule crawling. However, your site will benefit from having a sitemap in most cases, and you’ll never be penalized for having one.
Your site is really large. As a result, it’s more likely Google web crawlers might overlook crawling some of your new or recently updated pages.
Your site has a large archive of content pages that are isolated or not well linked to each other. If your site pages don’t naturally reference each other, you can list them in a sitemap to ensure that Google doesn’t overlook some of your pages.
Your site is new and has few external links to it. Googlebot and other web crawlers crawl the web by following links from one page to another. As a result, Google might not discover your pages if no other sites link to them.
Your site has a lot of rich media content (video, images) or is shown in Google News. If provided, Google can take additional information from sitemaps into account for search, where appropriate.
Your site is “small”. By small, we mean about 500 pages or fewer on your site. (Only pages that you think need to be in search results count toward this total.)
Your site is comprehensively linked internally. This means that Google can find all the important pages on your site by following links starting from the homepage.
You don’t have many media files (video, image) or news pages that you want to show in search results. Sitemaps can help Google find and understand video and image files, or news articles, on your site. If you don’t need these results to appear in image, video, or news results, you might not need a sitemap.
WooCommerce is an open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customize and for the market position of the base product as freeware.
