TOP 100 GOOGLE ADS INTERVIEW QUESTION & ANSWER IN 2024

  

TOP 100 GOOGLE ADS INTERVIEW QUESTION & ANSWER IN 2024

1. Explain how Google Ads works.

Google Ads, now Google Ads, works based on a bidding system, where the bid price and quality score determine if an ad will appear on the top of the Google page. The higher the bid and quality score, the better the chances of an ad being on top.

2. What is a Quality Score?

Quality Score is the Google rating based on the relevancy of keywords used and the PPC ad design. It is based upon multiple factors like CTR (click-through rate), keyword relevance, landing page quality and relevance, ad text relevance, and performance of previous ads.

3. Why do you think PPC is important in digital marketing?

PPC is important in digital marketing for the following reasons:

• You can reach the right customer at the right time.
• PPC shows results quickly as compared to organic campaigns.
• PPC can be effective in advertising odd products that are difficult to find easily.

4. Should PPC be used only by big brands?

No. All brands can get the most out of PPC. It all depends on finding the relevant, targeted, high-intent keywords that will work effectively.

 

5. What is Ad rank?

Ad rank is your position on the Google page and is determined by Quality Score.

6. How does ad auction work on Google Ads?

Ad auction runs billions of times each month and the most relevant ads are shown to the users based on what they are viewing.

7. What are the various Google Ads extensions?

Different types of extensions can be used to increase traffic. Some of the common ad extensions are site link extension, callout extension, structured snippet extension, call extension, message extension, location extension, affiliate location extension, price extension, app extension, review extension, and promotion extension.

8. What is the character limit for an Ads ad?

Headline 1 – 30 characters.

Headline 2 – 30 characters.

Description Line – 90 characters.

9. Which settings cannot be changed after creating an Ads account?

Time zone and currency.

10. What should be the ideal quality score for Ads?

Google benchmarked 5 and above as the ideal quality score for best results.

11. What is CTR and how to calculate it?

CTR (click-through rate) is used to measure the success of an ad. To calculate CTR one can use the formula: number of clicks/number of impressions X 100 = CTR.

12. What is the difference between clicks and impressions?

Every time a user views the ad, it is called an impression (whether a user clicks on the ad or not), whereas a click is considered when the user clicks on the ad.

13. What are the different types of automatic bidding strategies?

The different automatic bidding strategies in Ads are:

• Maximize clicks – automatically adjust bids to get as many likes as per the budget.
• Target search page location – automatically sets bid to increase the chances of an ad getting displayed at the top of the Google search page or on the 1^st search page.
• Enhance CPC – automatically adjust bids to maximize conversions.
• Target outranking share – the automatic setting of bids to outrank a domain and how often.
• Target CPA – automatically sets bid to get the maximum conversions as per the target CPA.

14. What is the use of a Conversion Optimizer?

Conversion Optimizer in Ads is a tool that manages bids at the keyword level and decides which clicks on the ad will be valuable, leading to higher ROI (return on investment).

15. What are the targeting options in Search network ads?

Keywords, demographics, interests and topics, and placements.

16. What are the targeting options in Display ads?

Remarketing, demographics, interests and topics, placements, and auto & manual.

17. What are the different types of access levels in Ads?

The different types of access levels are email access, read-only access, standard access, and admin access.

18. What is ad rotation?

 When there are multiple ads within an ad group, the ads will rotate as only one ad at a time can be shown from a single account.

19. What is Google Ad API?

Google Ad API is designed for large, tech-savvy advertisers, and third parties. It allows developers to build an application that will interact directly with the Google Ads server.

20. How can you track conversions in Google Ads?

Tracking conversions can be done using the basic tracking code provided by Ads and modifying it with additional code unique to a particular platform. The view-through conversion window option tracks when a person sees your ad but does not click it.

You can also access the search funnels inside tools and analysis, where you can know when customers click on an ad for the first time and how frequently they saw your ad before getting converted.

21. Explain the difference between CPM, CPC, and CPV bidding.

The differences between CPM, CPC, and CPV are: 

CPM	CPC	CPV
Cost Per 1000 Impressions	CPC stands for Cost Per Click	Cost Per Acquisition
It is the amount advertisers pay per thousand impressions received, irrespective of the number of clicks received	Advisers pay for each click.	Advertisers pay for each unique user view of an advertisement or website.

22. Explain IP Address exclusion in Google Ads.

The IP address exclusion enables users to manually enter the IP addresses of those users who don’t want to see their ads. All those addresses that are added to the list will not be able to see your ads. It is usually done on particular networks that are not likely to be used by potential customers.

For example, those working at your company regularly check your website’s organic search results, where your ads sometimes show. They can be excluded using IP address exclusion. 

The IP Address exclusion feature lets you exclude up to 500 IP addresses per campaign.

23. Explain the search term report in Google Ads.

Search terms are the exact words that trigger your ads. With the search terms report, you can see how your ads performed when triggered by actual searches within the search network. It shows the list of queries that are getting visitors to your website. It also helps in identifying new search terms with high potential as well as new negative keywords.

24. What is the difference between managed and automatic placements?

Both automatic and managed placements are a part of the Display network. With managed placements, marketers can choose from various options in which you want to show your Google Ads ad. These options include specific websites, locations, videos, apps, etc.

For example, if there is a particular one that ranks well for a group of your targeted keywords, then you can choose to show your Ads only on those pages. In automatic placements, you don’t get options to choose from and it shows your ads automatically. 

25. What are the different types of keywords?

The different types of keywords based on how likely it is going to be clicked by visitors are: 

• Research Keywords: It consists of one or two words. 
• Consideration: It has two or three words.
• Loyalty: It is usually short.
• Purchase: It contains more than three words.

 

26. What are the different sizes of display ads?

The different sizes of display ads are:

Type	Square and rectangular image ads	Leaderboard image ads	Skyscraper image ads
Size	For square: 200*200, 300*300   For rectangular: 300*250	728*90, 468*60	160*600, 300*600

 27. Explain the different types of billing strategies.

The different types of billing strategies are: 

Automatic billing	Manual billing	Monthly invoice
Automatically increases the billing based on your ads.	Billing is done manually.	You accrue costs and receive a monthly invoice.

28. What is Keyword Insertion? What are its different types?

Keyword Insertion enables marketers to automatically update their ads with the keywords in an ad group. This helps in making your ads more relevant to the user searching for what you offer.

The different types of Keyword Insertions are: 

• Title case: The first letter of all keywords will be capitalized. 
• Sentence case: Only the first letter of the first keyword will be capitalized.
• Lowercase: No letters will be capitalized.

29. Give some reasons why keyword insertion might not be working.

The following are some of the reasons why keyword insertion might not be working:

• The ad contains more characters than the specified limit
• Inserted keywords don’t make sense
• Incorrect grammar
• Misspelt keywords
• The landing page doesn’t work 
• Dynamic Search Ads

30. How can you improve your ad position in Google Ads?

One can improve the ad position by the following methods: 

• Improve the quality score
• Use search terms as keywords
• Increase the bid
• Focus on ad relevance
• Work on relevant ad extensions
• Focus on improving the website
• Improvise landing pages and ensure you have different landing pages for different ads
• Use the keyword tool

31. What is the maximum length of the destination URL?

 The maximum length of a destination URL is 2048 characters.

Display path 15 + 15 Characters

32. What are the different types of keyword matches in Google Ads?

The five different types of keyword matches are: 

·      Broad match: It is the default match type that all your keywords are assigned. With broad matches, your ads reach as many viewers as possible. Your ads may appear on searches that include misspellings, synonyms, and related searches. So if your keyword is “hats,” someone searching for “sun hats” might see your ad.

·      Broad match modifier: It is similar to the broad match. The only difference is that it shows ads in searches that include the words with a plus sign “+” or close variations of the “+” terms. Example: +hats

·      Phrase Match: Ads will appear on searches that match a phrase, or close variations of that phrase.

·      Exact Match: Ads will be shown only to those users who exactly search for your keyword.

·      Negative Match: Choose when your ad should not be shown with the help of a negative match. For example, if you are showing ads about selling kitchen towels and don’t want visitors who look for bathing towels, use “bathing” as your negative keyword.

33. How can you improve the landing page quality in Google Ads?

We can improve the landing page quality by the following methods:

• Strong headline
• The landing page should be relevant to the ad text and keywords 
• Original content
• Quality content
• User-friendly
• Visual images 
• Page load time
• Follow Google guidelines

34. What are some of the ways to increase conversion rates in Google Ads?

 Conversion rates can be increased by the following methods: 

• Focus on the right keywords
• Keep your Ads profile organized
• Create ads that match your keywords 
• Focus on quality score
• Improve your landing page
• Use negative keywords

35. What is Remarketing?

Remarketing is a method that helps you connect with people who visited or interacted with your website or mobile app. There are two types of remarketing: 

• Standard Remarketing: It shows an ad to your past visitors as they browse the display network websites and use display network apps.
• Dynamic Remarketing: It shows ads to those people who visit your website for a particular product or service.
• Video remarketing: It shows ads to people who have interacted with your videos or YouTube channel. 
• Customer list remarketing: In this, you can upload lists of contacts given by your customers. When those people are signed into Google, you can show them ads. 

36. Define frequency capping in Google Ads. Where can you use them?

It is a Google Ads feature that restricts the number of times an ad appears to a person on the web.  

For an advertiser, there are two ways to use them:

• Display campaign – With it, the advertiser can limit the number of impressions of a campaign for the person. It can be daily, weekly, or monthly. 
• Video campaign – For video campaigns, the frequency cap can be set on the number of impressions or views. 

37. What is ROAS? How do you calculate it from Google Ads?

ROAS is the acronym for Return on Ad Spend. It is a marketing metric that calculates the revenue for each amount a business spends on advertising. It is similar to the concept of return on investment (ROI). It is an indicator of how well the ad performs.

It is calculated as 

ROAS = Total Ad Revenue / Total Spend

Ideally, the result should be twice or more than they spend.  

38. How do you estimate impression share for a Google ad?

An impression share is calculated with the formula mentioned below:

Impression Share = Impressions / Total Eligible Impressions

39. How is Google Ads different from Google Analytics?

This is one of the most common Google Ads interview questions.

Google Ads	Google Analytics
Tracks click even when the same person clicks the ad multiple times	Tracks visits but the separate views of an ad by the same person are recorded as one visit.
When a visitor clicks on an ad but hits the stop button, Google Ads still counts it as a click.	In the same scenario, Google Analytics will not count it as a visit.

 

40. Mention some advantages and disadvantages of bidding on competitor brand names. Also, tell us when you should avoid doing that.

Answering this Google Ads interview question will highlight your previous experience to the recruiter. Try making your answer as detailed as possible when you answer it. 

Some advantages are:

• It can increase brand awareness.
• It is cheaper and less competitive

The disadvantages are:

• It can lead to low CTR
• Bidding can become more expensive for both brands 

Here are situations when bidding on a competitor brand name is not preferable

• Bidding on the wrong competitor
• Bidding on mobile

41. Name some of the benefits of Dynamic Search Ads.

 Dynamic Search Ads are necessary for online businesses with massive inventories, considering their website content is thoroughly optimized. Some of the major advantages of such ads are:

• They can help in creating additional traffic even when a business is not aware of a particular keyword. 
• An advertiser does not have to spend time mapping keywords to each keyword on the website, thereby, saving ample time. 
• With Dynamic Search ads, it is easier to avoid ads about products that are out-of-stock.

42. What are Performance Max Campaigns?

A Performance Max Campaign is a type of campaign based on goals that combine various types of Google Ads, and they can run on all Google products.

43. How many characters are allowed in AdWords ads?

Headline 1: 30 characters

Headline 2: 30 characters

Headline 3: 30 characters -  Total 15 Heading 

Description 1: 90 characters

Description 2: 90 characters -  Total 4 Descriptions

Display Path: 15 characters each

44. What is an automated bidding strategy?

One of the most common questions in any Google Ads interview question and answers guide. Automated bidding is a Google Ads big strategy that sets bids for your Google Ads ads automatically based on how likely the impression will turn into a fruitful click or even conversion.

It helps businesses to maximize the profit of their campaigns. Google Ads automated bidding takes multiple factors into counting like the user’s device, time of the day, location, demographics, and more.

With automated bids, advertisers don’t need to worry about updating the bids of keywords or ad groups. Google Ads sets a bid for every auction based on the above factors and decides if the ad should be visible or not.

45. What is Phrase Match?

 Phrase match is one of four keyword matching options in Google AdWords which allows your ad to be visible to your targeted audience when they type your exact keywords and close variations of your keyword with additional words before or after your keyword.

For example: if your keyword is “buy shoes”, your ad will be visible to people who type “buy shoes”, “buy shoes online”, or “need to buy shoes”.

Phrase match is essential because, at times, a Broad match or expanded broad match shows your ad to a very wide range of audiences you wouldn’t want to show them to. Conversely, the exact match narrows the impression to people who type the exact keywords without any variations, prefixes, or suffixes.

46. Explain Google Click-to-Call.

It helps primarily the local businesses who don’t have/need a website. By setting up a Google click-to-call campaign, they can leave a phone number to which users can call by simply clicking their advertisement on Google SERP.

47. How can you automatically include the user’s query in the ad copy?

With the help of Dynamic keyword insertion, we can user’s query into ad copy automatically included.

48. How can you use negative keywords?

With the help of negative keywords, we can avoid being shown on certain words or phrases. For example, by adding words like “free”, you are conveying to Google that your ads should not be visible on searches including the word free. We can use search terms reports to find new negative keywords for your campaigns.

49. How to track conversion in Google Ads?

Following are the methods we can use to track conversions in Google Ads.

• Google Ads provides tracking code for you to implement on the website and you can modify it with additional code that’s specific to your platform.
• The view-through conversion window option monitors when a user sees the ad but doesn’t go for the click.
• Under the tools and analysis option, you can find search funnels that help you understand when users click on your ad for the first time and how many he/she was shown the ad before clicking it.
• If you want to track the phone calls, with the help of call extension, and call reporting enabled settings, it is very much possible.
• To track the number of people who install the app, we can use the Firebase.

50. How to improve ad position?

Following are the methods we can implement to improve ad position:

• Increase the quality score
• Increase the bid
• Focus on relevant ad extensions
• Better landing pages
• Make sure the relevance level of keywords, landing pages, and ad copies is good
• Different landing pages for different ads

51. Maximum number of campaigns and ad groups you can make in Google AdWords?

• Number of campaigns you can have: 10,000
• Number of ad groups per campaign: 20,000

52. What is a converted click?

Google AdWords stopped tracking converted clicks. Converted clicks are clicks that bring conversions.

53. Why did you choose to be a Google AdWords/PPC specialist?

PPC is a relatively new and growing profession with a huge scope. The work will have measurable results. The work is so flexible that I can work from anywhere anytime. In the future, I will work along with Artificial Intelligence and not be replaced by one thus making it safe. My future value will only increase from here.

54. What are Google Ad Extensions?

Ad Extension is the additional information you find with the AdWords ads, like phone number, site links, address, reviews, etc. It improves the CTR of the ad by several percentage points and the visibility. It provides advertisers with more information apart from the ad headings and descriptions.

Google doesn’t charge extra to show ad extensions but we can’t be sure our ad extension will be visible all the time. Google decides which extensions to show in response to each search on Google. The extension will be shown when the extension is predicted to increase the CTR and if your ad position is high enough.

It is recommended to use all Ad Extensions so the possibility of an extension showing up on SERP will increase. Also, they give users different ways to engage with your ads. There are two types of extensions such as automatic and manual extensions.

55. Different types of Ad Extensions?

Some of the common ad extensions are:

• Sitelinks
• Call Extensions
• Location Extensions
• Social Annotations
• Seller ratings
• Mobile app extensions
• Offer ads
• Communication Ad
• Review extension
• Image and drop-down navigation Ad extension
• Callout Extension
• Click on Message Extension
• Price Extension

56. What options cannot be changed after creating an account?

After the creation of the account, currency and time zone cannot be changed. It is recommended to fill in the details very carefully.

57. How to calculate ROAS (Return on Ad Spent)?

Revenue / Cost = ROAS

 

We need to divide the revenue of the campaign by the amount that is spent.

ROAS shows how effective our marketing campaign is.

58. What are the targeting options in Google AdWords?

We can divide the overall targeting methods by Audience targeting and content targeting.

In content targeting, we have the following methods:

Keywords: The keyword method is based on keywords. We select the keywords the user will type to find your product or services. We can set keywords manually to reach targeted audiences.

Placement: With the placement method, we just need to specify a website or part of a website. We can target websites our potential users visit and target.

Topics: Target allows advertisers to select a set of pages based on the theme on the display network.

Display expansion for search: With the help of smart targeting and automated bidding, Google AdWords’s display expansion of search method helps advertisers find quality results.

In audience targeting we have the following methods:

Affinity: This is for advertisers who use traditional marketing like TV campaigns that can expand a campaign online and reach users with Google networks.

Demographics: This target is based on the age and gender of your targeted users.

In-market: Your ads will be visible to users who have shown interest in similar products or services.

Remarketing: Remarketing is one of the successful targeting methods widely used by businesses to target users who have visited the website. These users can be in any stage of conversion.

Similar audiences: This method helps you find users who are similar to the users in the remarketing list.

59. Mention the different types of keyword matches

There are 5 categories:

Broad match: It allows your ad to reach as many viewers as possible. Your ads will appear whenever a user searches your keyword in whatever way possible. Example: for the broad keyword “buy shoes”, your ad will be visible for searches such as “shoes online”, “buy sneakers”

Broad match modifier: What if you get the advantage of the broad match but a backup finance advisor who restricts particular queries that trigger your ad? That’s the function in the broad match modifier. It works by appending a + sign to the specific keyword that you want to fix in a specific place.

Phrase Match: This match lets your ad show queries for your keywords in their exact order but allows the query to have words at the beginning or the end of the query.

Exact Match: So narrow. So targeted. Your ad will show to users who exactly search for your keyword.

Negative Match: Choose when your ad should not be shown with the help of a negative match. For example, if you are showing ads about selling houses and don’t want visitors who look for rent, use “rent” as your negative keyword.

60. What is Google AdWords Double Serving Policy?

To make the auction process fair, Google doesn’t encourage advertisers to run ads for similar businesses through different accounts triggered by the same keywords. Google calls this a double-serving policy. Google has banned multiple ads from the same firm from appearing on SERP.

61. What is a conversion optimizer in Google?

Conversion optimizer is an important tool from Google AdWords that helps you manipulate bids to help you get more ROI for your campaign. It decides which click will be most valuable for the business to attain a higher return on investment. It gets the help of conversion tracking data to process the bidding process at the basic keyword level to help you get as many quality clicks as possible thus returning more conversions at a specified cost per conversion.

There are two types of CPA targeting in conversion optimizers.

Max CPA: Maximum amount an advertiser is willing to pay.

Target CPA: Flexible CPA targeting in which the optimizer targets expensive and non-expensive auctions to reach an average CPA target. It is the average amount you would like to pay for the conversion.

Requirement:

We need to have a minimum of 15 conversions that happened in the last 30 days to have this feature.

62. Is PPC only suitable for big brands?

No. With the flexibility in Google AdWords, any business can start and run campaigns. There is no minimum budget and you don’t even need to own a website to run certain campaigns.

63. What are Invalid Clicks, and how does Google determine them?

Invalid clicks are illegitimate, unintentional, or caused by some malicious software such as robots or some automated clicking tools used to increase your expense or to increase the value of the website that is hosting the ad.

Google uses algorithms to find such invalid clicks and automatically filter them from the reports. And if they still escape and Google finds them later, they will give you credit for the expense.

64. Can we let our ad be used to link to a PDF?

No. It’s not possible.

65. Why do some agencies use broad matches with negative keywords instead of using phrase match or exact match keywords?

In this way, the ads will get more clicks and a keyword list can be created quickly.

66. What are all the challenges you face in this career?

One of the important Google AdWords interview questions.

You have to be updated all the time. The industry is fast pacing and can’t afford to get outdated which is a very easy state to get into if you are not alert.

To stand out, we need to experience all the new features, and tools and find ways to utilize those for the campaigns. It can be overwhelming at times. But, it makes the job more active and puts us on high alert

67. What is the actual cost per click?

We can’t see the actual cost per click only the average CPC but mostly it is less than your maximum CPC bid. Every time, when an auction takes place, Google fixes your actual CPC which is required to outrank the ad rank of the next competitor. You don’t normally find this question in any Google AdWords interview questions and answers guide but you should be prepared anyway.

68. In your experience, what is the best Quality Score?

Be honest with the interviewer and share some examples of your best Quality score and how did you achieve those numbers.

69. What is Adwords Express?

It’s one of Google’s attempts to simplify the Google AdWords for users with a small budget. It is targeted towards small or local businesses who can’t afford a high budget or so much of their time and effort into running campaigns. So, the businesses just need to tell Google what they want to do with Google AdWords and what their goal is and the rest of the things will be taken care of by Google.

In AdWords Express, you need to share only the following details:

• Business Category
• Ad copy
• Landing page (either your website or Google My Business page)
• Monthly budget

Expert Level Google AdWords Interview Questions and Answers

70. How can we improve the landing page quality?

Landing page quality can be improved in the following ways:

• The page should be relevant to the ad text as well as the keywords in the ad group
• A strong headline and supportive tagline
• Original and quality content
• Page load time
• User-friendliness and user experience
• Following Google guidelines
• Transparent content information and privacy policy
• Easy to navigate and understand
• Clear call of action message
• Visual imagery
• Not having too many links
• Should connect with Brand and proposition
• Simplified lead capture form
• Trust symbols.

71. What are the different types of access levels in AdWords?

The different types of access levels are email access, read-only access, standard access, and admin access.

Google AdWords has four levels of account access:

• Email-only
• Read Only
• Standard
• Administrative

Email-only:

The invitee won’t be able to log in to Google AdWords but can receive important emails and schedule emails with reports

Read-only:

The invitee can be able to login into AdWords and access the reports but making changes is impossible to do.

Standard:

The invitee can able to make changes to the account and can do anything except the ability to provide access to other users. He can’t edit or remove other users as well.

Administrative:

The invitee can able to make any changes necessary, add, remove, or edit users and their access.

72. What is understood by API?

Google Ad API is an advanced feature designed for big corporates, and ad agencies to allow their developers to build applications that will engage directly with the Google AdWords server, which helps them utilize ads efficiently. It allows advertisers to modify ads based on their needs easily.

73. How do you think our competitors are doing and how can we face them?

Sometimes one of the most unexpected Google AdWords questions. For that, you need to do your thorough research before attending the interview. Every company, big or small has competitors who can make the company’s life difficult. Find out the list of their competitors, their marketing strategy, and the overall market status.

Find out about the competitors’ ad strategies, their content gap, how you can fill the gap, etc. Figure out the strategies you can implement that help the business to face and outrank its competitors.

74. How do you measure Google AdWords campaign success?

It depends on the aim of the campaign. If you are attending a Google AdWords Interview on an e-commerce website, success is based on the amount spent when compared to the value of purchases made.

If a B2B campaign, it’s mostly about the number of quality leads you achieve while maintaining good ROI. So, the success of the campaign is based on the purpose of the campaign.

75. If I search my keyword I can’t see my search result. Why would that happen?

Multiple reasons can let it happen. Some of them are:

• Your IP is excluded
• You are not in the targeted location
• Your ad got disapproved
• Your campaign has exceeded your daily budget

76. What should be the ideal quality score for Google AdWords?

A good quality score in Google AdWords depends on what kind of keyword you are working on.

Branded keywords’ good Quality score is between 8 to 10

The low intended commercial keywords’ good Quality score is 7

High intended commercial keywords’ good Quality score is between 7 to 9

77. When do you say when a test is completed?

It depends on what we wanted to achieve at the beginning of the test. Some companies do a test for a couple of days and come to a conclusion based on those results. But, it is recommended to give the system some time to understand the pattern and let it go through different times of the day, and different days of the week to have enough amount of data in hand to come to a strong conclusion.

78. How to increase conversion rates?

Again, a common Google AdWords question. To answer follows:

The conversion rate can be increased by following methods:

• Creating ads that match perfectly with the keywords you use
• Tightly themed ad groups
• Improve Quality Score
• Optimizing landing page
• Adjusting your keyword type
• AB your landing page
• Align ad copies with landing pages
• Improving CTR of ad
• Use negative keywords

79. How do better-quality ads help your campaign?

The benefits of better quality ads are:

• It decreases the money you need to spend for a click
• Better ad means better ad rank thus increasing the chances for ad extensions

80. Why quality of the landing page is important for the success of the campaign?

A landing page is your playground where you make the user take the final call.

If the landing page is not relevant or trustworthy, every action you take for the campaign will go in vain. Better ads, high-quality keywords, and the money you spend will not help if the landing page is not good enough to get the conversion.

It should be aligned with the keyword and ad copies. An inefficient landing page can promise traffic but not conversions.

81. How to improve CTA in Google AdWords?

• Make your CTA visible and stand out and not blend in.
• Give the clear benefit of clicking the CTA
• Add urgency to your CTA
• Make it sound like a human
• Experiment with different CTAs
• Use power words
• Match it with the type of audience

82. How do you measure the success of a Google AdWords campaign?

It is one of the general questions from the Google AdWords interview questions and answers guide. I consider Key Performance Indicators to be the perfect way to find out about the success of the campaign.

The first indicator of a successful campaign is the number of clicks your campaign gets. The second indicator I check is CTR which shows how effective my ads are. Then the conversion says if they are fruitful to the business. I also check other indicators such as time spent, returning customers, etc.

83. If you feel your campaign is not producing enough good results, what should you do to fix it?

First of all, check everything is in place. ie., is your conversion tracking code proper?

Have you added negative keywords? Are your important keywords or ads paused? Or limited by budget?

Check where is the issue. Do you have an issue with getting traffic or getting conversions?

If the landing page is your issue, then you need to experiment with multiple landing pages to check which is working.

If you feel your visitors are not intended, try to add more negative keywords. Find ideas for negative keywords in search trends.

If you need to increase keyword bids and do not have enough budget for it, try to increase your quality score.

If you don’t get enough traffic, remove low or no-search volume keywords and add relevant and high-quality keywords. Try a phrase or broad modifier if you feel your exact matching type doesn’t allow potential visitors to find your site.

84. Our highest-performing keywords’ CPC is growing continuously. What can be the reason for this and how to tackle this?

Sometimes a tricky Google AdWords Interview question. It is one of the advanced Google AdWords Interview questions and answers. An increase in CPC can be the result of the increase in competition and possibly because your quality score is going downwards. We can figure out the root cause.

We can compare auction insights to find when the CPC was normal and if there are new players out there in the market.

We can check out the historical Quality score in our reports and figure out if downgrading the Quality score is the culprit here.

85. What is Remarketing?

Remarketing is a target method in which advertisers can show their ads to users who have visited their website but didn’t convert. The user can be at any stage of the purchasing cycle. In Google AdWords, remarketing campaigns are available for both search and display. The click rate for remarketing is relatively high because they are customized and thus connect with the users more than other targeting method advertisements.

86. How can you manage and maintain the Google Quality Score?

This is one of the most important Google ads interview questions that you must start answering with the factors that Google Quality Score considers. Here’s how your Google Ads interview questions 2023  answer should go:

Google AdWords interview questions and answers: Google’s Quality Score considers the relevance of the landing page, keywords, and ad language. We can maintain the highest score using fewer keywords and smaller, more focused ad groupings. In this manner, we’ll be able to create more targeted language and more likely to find its audience. We must be well-versed in Quality Scores and how to raise our own. Also, there are instances in which we should make decisions without considering the Quality Score.

Let’s see frequently asked Google ads questions and answers Google ads interview questions and answers or Google AdWords questions.

87. What is an On-Schedule Indicator (OSI)?

This represents the projected percentage of booked impressions that the campaign will produce. For networks paced according to anticipated traffic, a more accurate way to measure the delivery status is through the on-schedule indicator (OSI). 

However, examining the schedule’s forecast before making any changes to a line item’s delivery timetable is essential.

88. What is the Impression Share Metric?

Impressions divided by the total number of qualifying impressions is the impression share (one impression is recorded each time your advertisement appears). Impression estimates are based on several variables, such as status, quality, and approval. 

The information can assist you in deciding whether it makes sense to raise your budget to reach a larger audience. For instance, ads, campaigns, and product groups can access the data.

 

89. How does the Google Auction Work?

These types of Google ads interview questions seek pointer-based answers. So, first highlight that billions of auctions are held each month, and the results include advertisements relevant to the search terms entered by users. 

In addition, there are several answers for advanced Google Ads interview questions or Google AdWords questions

Once the search engine has received the request, it holds an auction to determine the ad positions and the cost-per-click for each advertiser. Then, tell about some other operations, like:  

• When a user searches, the AdWords platform finds all advertisements whose keywords match the query or advanced Google Adwords interview questions
• The system ignores all ineligible ads, including those that are offensive or target a different country. 
• Only those with a high enough Ad Rank may appear from the remaining advertisements. Your bid, the caliber of your advertisement, and the anticipated outcome of extensions and other ad types determine Ad Rank. 

 

90. How can you help our organization create objectives for a Google ads campaign or Google ads search certification question answers?

Any kind of marketing endeavor needs to have goals before it can start. For your campaign, establishing realistic goals can help you stay on course and give you a direction to work in. You will be asked to specify Campaign Goals when setting up the ads in Google Ads. 

So it’s better to know what you want to achieve before you start. SEM efforts seek to boost app downloads, brand awareness, website traffic, lead generation, and sales. What motivates you to start a Google AdWords campaign? The response to this question will directly attain your aims.

91. What does the Google Search Network mean?

This is among the most commonly asked Google ads interview questions where you can just say that Google Search Network will show your search adverts. The bulk consists of the Google Search Engine and many websites with search engines that display Google search advertisements. Ads will show up next to Google and other Google search partner results once you start running them on this network.

It is effective because the Google Search Network successfully finds an active crawler for Google PPC interview questions Consumers and advertisers looking for products and services through the network can connect. The Google Search Network frequently produces more conversions and has a higher conversion rate than the Google Display Network.

92. What are the different types of Google AdWords extensions?

Although not asked commonly, these types of Google Ads interview questions look for simple, to-the-point answers. So, just say that various kinds of extensions can be applied to boost traffic. The following are a few examples of frequently used ad extensions: price, app, review, promotion, location, affiliate location, callout, call extension, message extension, site link extension, and structured snippet extension.

93. Are Google Adwords and Google Analytics the same?

This is one of the most common Google Ads interview questions, and the answer is NO. Here’s how they differ from one another:

Google Adwords	Google Analytics
Even if the same user hits the advertisement more than once, clicks are tracked.	Tracks visits; however, a user’s many views of the same advertisement are counted as a single visit.
Google Adwords records a click as occurring even when a visitor hits the stop button after clicking an advertisement.	Google Analytics won’t classify it as a visit in the same circumstance.

94. Let’s say Google rejects one of your ads. What are the possible reasons?

There are a few reasons why Google might reject the advertisements. For example, Google will reject the advertisement if the advertiser is under eighteen. Additionally, if the website has offensive content or no privacy statement, it will reject the advertisement.

95. In display campaigns, how can one target specific placements or websites?

It is one of the most advanced Google ads interview questions in 2023 where you must highlight the procedures to target particular websites or places in display campaigns.

• Open your Google Ads account and log in.
• Go to your display campaign’s “Settings” menu and select the “Placements” tab.
• Click the blue “+” icon to include additional locations.
• Enter the website or application URL where you wish to display your advertising in the search bar.
• Pick the location you want from the search results and click “Save.”

You may make sure your advertisements appear on websites or apps that resonate with your target demographic by targeting specific placements, increasing the possibility of interaction and conversions.

 

96. How will you determine the bidding strategy for your company’s ad campaign?

Your campaign’s objectives, financial constraints, and past performance will all influence your choice of bidding approach.

Picking a bidding strategy should take into account the following aspects:

• Campaign Objectives: Analyse whether achieving a target CPA or ROAS is your main objective or if it is to drive clicks, conversions, impressions, etc.
• Financial Limitations: Consider your daily or monthly spending limit and select a plan that fits within it.
• History Of Performance: Examine the historical performance of your campaign and utilize the information to guide your bidding approach.
• Risk Tolerance: Determine your comfort level in experimenting with automated techniques that might need some time to get right.
• Competitive Environment: Evaluate your rivals and select a bidding approach that will keep you ahead of the pack in the ad auction.

 

97. How do you activate conversion tracking in Google Ads or explore Google Ads search assessment 50 questions and answers?

By monitoring user actions like sales, form submissions, and phone calls, conversion tracking enables you to assess the success of your advertising.

 To activate conversion tracking in Google Ads, follow the instructions below:

• After signing in to your Google Ads account, tap the “Tools & Settings” option.
• Select “Create Conversion” after selecting “Conversions.”
• Select the conversion type that you wish to monitor.
• Configure the conversion tracking information, including the value, counting mechanism, and conversion name.
• Select a conversion tracking tool, like a phone call or website.
• To finish the setup, adhere to the instructions.
• Put in place phone call tracking or add the conversion tracking tag to your website as needed.
• Examine your campaign reports’ “Conversion” column to ensure the conversion tracking is operational.

98. What are the pros of dynamic search ads or Google ads quiz?

Since Google ads quiz website content is highly optimized, online firms with large inventory must use dynamic search ads. Among the main benefits of these advertisements are:

• Even in cases where a firm is unaware of a specific term, they can assist in generating extra visitors. 
• An advertiser can save a lot of time by not having to map keywords to every keyword on the website. 
• It is simpler to avoid advertisements for out-of-stock products while using Dynamic Search.

99. What is the difference between Google Adsense and Google Ads?

Businesses may advertise on Google platforms more easily, thanks to Google Ads. Conversely, Google AdSense enables platform owners—such as those running blogs, websites, and forums—to monetize their assets by advertising other companies. 

To improve their performance in the Google Ads Auction, which determines which ads are displayed through AdSense, Google Advertising clients may need to change their advertising. AdSense offers Google advertising space; AdWords, on the other hand, buys advertising from Google.

100. How will you deal with clients and manage their expectations?

Long-term client relationships require effective expectation management and client communication. The following strategies can be used to manage expectations and facilitate customer communication:

• As you attentively hear the wants and worries of your clients, respond to them promptly and expertly.
• Be candid with your expectations and honest with your limitations.
• Maintain constant contact and give regular updates on the effectiveness and development of your campaign.
• Provide reports that are easy to read and are brief and straightforward.
• Take the initiative to spot possible problems and offer methods to deal with them.
• Give prompt follow-ups and demonstrate responsiveness to the needs and inquiries of your clientele.