About Search Console
Google Search Console
is a free service offered by Google that helps you monitor, maintain, and
troubleshoot your site's presence in Google Search results. You don't have to
sign up for Search Console to be included in Google Search results, but
Search Console helps you understand and improve how Google sees your site.
Search Console offers tools and reports for the
following actions:
- Confirm
that Google can find and crawl your site.
- Fix
indexing problems and request re-indexing of new or updated content.
- View
Google Search traffic data for your site: how often your site appears
in Google Search, which search queries show your site, how often searchers
click through for those queries, and more.
- Receive
alerts when Google encounters indexing, spam, or other issues on your
site.
- Show
you which sites link to your website.
Who should use Search
Console?
Business owners: Even if you won't be using Search Console
yourself, you should be aware of it, become familiar with the basics of optimizing
your site for search engines, and know what features are available in Google
Search.
SEO specialists or
marketers: As someone
focused on online marketing, Search Console will help you monitor your website
traffic, optimize your ranking, and make informed decisions about the
appearance of your site's search results. You can use the information in Search
Console to influence technical decisions for the website and do sophisticated
marketing analysis in conjunction with other Google tools like Analytics,
Google Trends, and Google Ads.
Site administrators: As a site admin, you care about the healthy
operation of your site. Search Console lets you easily monitor and in some
cases resolve server errors, site load issues, and security issues like hacking
and malware. You can also use it to ensure any site maintenance or adjustments
you make happen smoothly with respect to search performance.
Web developers: If you are creating the actual markup
and/or code for your site, Search Console helps you monitor and resolve common
issues with markup, such as errors in structured data.
