Intermediate Level SEO Interview Questions & Answers
Expert Level SEO Interview Questions & Answers
1. What is SEO? This is almost always the first SEO interview question you will face. Ans: Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
2. What does SEO stand for?
SEO Stands for Search Engine Optimization.
3. Why SEO is so important to businesses?
There is a popular joke in the online industry is that, if you want to hide a dead body, you should hide it on the second page of Google. Because, a fraction of people actually go to the second page of SERP and if your industry is not on the first page of Google, your competitors will take all your customers.
CTR decreases gradually with each position. If you want your business to be successful in the online world, it is very important to have a well-optimized website. One big advantage of SEO against PPC is, even if you stop your SEO activities today, your results won’t stop tomorrow, unlike PPC.
SEO is very important for businesses if they want to make more sales without high marketing costs.
4. What is a Search Engine?
According to Google, a Search engine is “ a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web”.
Search engines answer the queries entered by users and give them a list of relevant results based on various factors.
5. Name a few search engines other than Google.
One of the most common SEO interview questions. Popular search engines other than Google are Bing, Yahoo!, DuckDuckGo & Yandex. There are actually so many types of Search engines. For example, YouTube is a search engine which only results in video results. If you consider based on traffic, YouTube is the second popular search engine in the world.
6. Who are the founders of Google?
Larry Page and Sergey Brin are the founders of Google while they were pursuing Ph.D. at Stanford University, California.
7. In which year Google was founded?
Google was founded in 1998.
8. What does Google stand for?
The letters GOOGLE doesn’t stand for anything. It’s not an abbreviation. When Larry Page and Sergey Brin started the company they named it Backrub.
After they realized they need a new name, they wanted to name as Googol. When they wanted to register they misspelled it Google and the rest is history.
9. What is the most important Google Ranking Factors?
There is no definite, concrete answer for this. Everything we know is based on our experiments and industry best practices.
Now that you know what you can track, and why you would want to do so, it’s time to create your Facebook pixel and put it to work on your website.
Step 1: Create a Facebook pixel
1. From your Facebook Events Manager, click Connect to Data Sourcesin the left hand menu, then select Web. Click Get Started to continue.
Source: Facebook Events Manager
2. Select Facebook Pixel, then click Connect.
Source: Facebook Events Manager
Name your pixel, enter your website URL, and click Continue.
Source: Facebook Events Manager
When choosing the pixel’s name, keep in mind that with Events Manager, you only get one pixel for each ad account. The name should represent your business, rather than a specific campaign.
Step 2: Add the Facebook pixel code to your website
To put the pixel to work gathering information on your website, you now need to install some Facebook pixel code on your web pages.
There are a few ways to do this depending on what website platform you use.
Source: Facebook Events Manager
If you use one of Facebook’s integration partners, like WordPress or SquareSpace, choose Use a Partner Integration. This will walk you through a series of steps to connect your Facebook pixel without any coding.
If you work with a developer or someone else who can help you edit your website code, click Email Instructions to send your developer everything they need to install the pixel.
If neither of the above options apply, you need to insert the pixel code directly into your web pages. That’s what we’ll walk you through in this section.
1. Click Install code manually.
2. Click the green Copy Code button.
Source: Facebook Events Manager
3. Paste the pixel code into the header code of your website, just above the </head> tag. You need to paste it into every single page, or into your header template if you’re using one. Click Continue.
4. Choose whether to use automatic advanced matching. This option matches hashed customer data from your website to Facebook profiles. This lets you track conversions more accurately and create larger custom audiences. Then click Continue.
Source: Facebook Events Manager
Step 3: Set up Facebook pixel events
1. Click the Open Event Setup Tool button.
Source: Facebook Events Manager
Choose your Facebook pixel ID, then click Settings and scroll down to Open Event Setup Tool.
Source: Facebook Events Manager
2. Enter your URL and click Open Website.
Source: Facebook Events Manager
3. Facebook will provide a list of suggested events. Click Review next to each event, then choose to Confirm or Dismiss. Click Finish Setup to continue.
If you’re interrupted in your pixel setup, you can always come back to this later by going to Events Manager.
Step 4: Confirm your pixel is working with the Facebook pixel helper
Before you start relying on the data from your Facebook pixel, you should confirm that it’s tracking properly.
1. Add the Facebook Pixel Helper extension to your Google Chrome browser. (It’s only available for Chrome, so if you use a different browser, you’ll need to install Chrome to use the Pixel Helper.)
2. Visit the page where you have installed the Facebook pixel. A popup will indicate how many pixels it finds on the page. The popup will also tell you if your pixel is working properly. If not, it will provide error information so you can make corrections.
Step 5: Add a Facebook pixel notice to your website
To comply with Facebook’s terms (and, in some cases, the law), you need to make sure visitors to your website know you’re collecting their data.
That means you need to provide clear notice that you’re using the Facebook pixel and that their information may be collected through cookies or other methods. You also need to let users know how they can opt out of having their data collected.
Facebook pixel data helps ensure your ads are seen by the people who are most likely to take your desired action. This allows you to improve your Facebook ad conversion rate and get better ROI.
Even if you’re not using Facebook or Instagram ads yet, you should install the Facebook pixel now. It will start collecting data right away so that you don’t have to start from scratch when you’re ready to create your first Facebook ad.
Use Facebook conversion tracking
The Facebook pixel allows you to see how people interact with your website after viewing your Facebook ad.
You can even track customers across their devices. This is why I saw an ad for the bathmat on my laptop, even though I added to it the shopping cart on my phone.
This lets you see if people tend to see your ads on mobile but switch to a desktop before buying. Or, maybe it’s the other way around. This information can help you refine your ad strategy and calculate your return on investment.
This Facebook pixel function is impacted by the iOS 14.5 change, but Facebook will ensure advertisers still get some conversion tracking data through its Aggregated Event Measurement.
To ensure you continue to get the best conversion tracking data, you need to verify your website domain. You also need to stick to one domain for conversion tracking, since iOS 14.5 won’t allow tracking across multiple domains.
Use Facebook retargeting
Facebook retargeting pixel data and dynamic ads allow you to show targeted ads to people who have already visited your site. You can choose to get really granular here.
For example, you can show people an ad for the exact product that they abandoned in a shopping cart or added to a wishlist on your website – as happened with the bathmat I was ogling earlier.
Retargeting audiences will shrink as more people update to iOS 14.5. But they won’t disappear..
Create lookalike audiences
Facebook can use its targeting data to help you build a lookalike audience of people who have similar likes, interests and demographics to people who are already interacting with your website. This can help expand your potential customer base.
iOS 14.5 will affect the input data for lookalike audiences, because the tracked audience the lookalike is based on will shrink. However, because iOS users are in the minority, the lookalike functions will still have plenty of information to work with. You won’t likely notice a major change to functionality here.
Optimize Facebook ads for value
As Facebook collects data on who buys from your site and how much they spend, it can help optimize your ad audience based on value. That means it will automatically show your ads to the people who are most likely to make high-value purchases
Enhance Facebook pixel data with Conversions API
To help counter the data-loss effects of iOS14.5 changes, Facebook introduced Conversions API. Rather than relying on cookies and web and mobile browsers for data, Conversions API collectes information directly from your servers.
By combining Conversions API with the Facebook pixel, you’ll have access to more reliable data, even as the pixel loses information.
If you’re using one of Facebook’s integration partners, like Shopify or WooCommerce, you can turn Conversions API on without writing any code.
1. From Events Manager, click Data Sources in the left column, then click Settings in the top menu.
Source: Facebook Events Manager
2. Scroll down to the Conversions API section and click Choose a Partner.
Conversions API can help fill in data your Facebook pixel is missing. For example, in late 2020, the bedding company Lull found their pixel was missing about 8% of purchase events.
Once they added Conversions API, they were able to track nearly 100% of purchase events. They also saw a 12.9% reduction in cost per action on a one-day click, one-day view attribution window.
