Top seo interview questions and answers 2023

 

Top seo interview questions and answers 2023

1) what is seo?  What are the important types of seo methods? 

search engine optimization or SEO is a process of keep changing the position of a web page or 

website in a search engine results by using keywords or phrases.

Two Types of SEO are:

On Page Optimization

Off Page Optimization

2) What are the SEO tools do you use?

The SEO tools that I use are Google analytic, Keyword Planner, Alexa, open site explorer, Google Webmaster.

3) What do you mean by Backlink?

The incoming links to your website or webpage are referred to as Backlink. It is also called as an inbound link.

4) What are outbound Links?

The outbound links are Links, from your website to another webpage or website.

5) Explain Googlebot

To index and update a webpage Google uses the Googlebot (Web Spider). Caching,

Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.

6) What is Cross-linking?  What is the function of Crosslinking?

Cross-linking is the process of linking one site to another site.

It provides users with reference sites that contain the content related to the search.

The 2 websites cross-linking do not be owned by the same person.

In other words, cross-linking is a barter wherein I link to you, and you link to me.

It could be a 2-way link or 3-way link. In a 2-way link site A links to site B and site B links to site A.

 In a 3-way link, site A links to site B, site B links to site C and site C links to site A.

7) What is the main purpose of using keyword in SEO?

A keyword is a single word, and while a combination of those keywords makes phrases. 

These keywords or phrases are used by the search engines to populate the subjects over the internet.

 Search engine stores keywords in the database, and when a search is done, it will come up with the best possible match.

8)  Explain body content relevance

Whenever there is a text that does not have images on the web page is referred to as body content relevance or non-image text.

 It helps in good optimization of the sites and also to improve your ranking in the search engine.

9) Explain Spiders, Robots, and Crawlers

Spiders, robot and crawler, they are all the same and referred by different names. 

It is a software program that follows or “Crawls” various links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.

10) What does it mean if nothing appears while searching for the domain?

On searching for your domain and if nothing appears, then there are three possibilities.

Maybe the site is banned by search engines

Maybe no index by search engines

Some canonical issues

11)What is keyword stemming?

The process of finding out new keywords from the root keyword from the search query is referred to as keywords stemming. 

Adding a prefix, suffix, or pluralization can be used to create the new keyword.

12) Name some SEO blogs that help you to enhance your content marketing strategies

Google Webmaster Central

Search Engine Land

SEOSmarty

MOZ

Search Engine Journal

BacklinkO

13) What do you mean by Cloaking?

Cloaking is a deceptive way of optimizing your website for search. In this technique, different content will be shown to the search engine crawler than what is presented to the end users.

14) How many types of Meta Tags are there in SEO?  What are their characters limits?

There are mainly for types of Meta tags in SEO.

Meta Description tag with 1200 pixels limits

Meta Keyword tag

Title Tag with 600 pixels limits

Meta Robots

SEO Interview Questions and Answers

SEO Interview Questions and Answers

15) How many characters limits in & Meta Description tag?

We can add 70 characters in a title tag and 222 characters in the Meta Description tag. Though Google now places a pixel limit.

16) What is Google Sandbox?

Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. 

In other words, it checks the standard of the website.

17) What is Black Hat SEO

In order to get a high ranking in SEO search engine result page, websites go for various methods and techniques which are characterized by two categories.

 One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.

18) What are some famous Black Hat SEO techniques?

Link Farming

Hidden text, etc.

Gateway or Doorway pages

Cloaking

Keyword Stuffing

19) State the difference between ‘nofollow' and ‘dofollow' link

Nofollow links do not pass Link juice and have no impact on Google Ranking Algorithm. Dofollow link passes link juice and has an impact on Google Ranking Algorithm.

20) What is the difference between PR (page rank) and SERP (Search engine result page)

Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.

SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.

21) Why is Title Tag on Website valuable?

Title tags are essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will notify the user, what is there in the page.

Search Engine Optimization

22) What is considered as more significant, creating content or building backlinks?

Both are necessary for creating quality content is equally important to building backlinks. Although link building is useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.

23) What are the differences between SEO and sem?

SEM (search engine marketing), it is used for the promotion of website through paid advertising by increasing their visibility in Search Engine Result Page (SERP) in the Ads section.  While SEO is optimizing the site to increase the organic ranking of a site.

24) Explain the term LSI

LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or its similar context. For example, if you are searching for something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race, etc.

25) How will you cross-check whether your SEO campaign is working or not?

In order to check whether your SEO campaign is working or not, the first approach is to check the website's statistics, which tells you about the origin of the traffic.  The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

26) What is the meaning of competitive analysis?

Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

27) What will be your next steps if your SEO methods or technique does not work?

My first attempt would to try analysis the problem and resolve them step by step

Firstly I would try to see whether it is a new project, and then like to re-check the keywords.

Also, I would look for relevant keywords that can be helpful.

Even though the webpage and website have been indexed well and still not appearing on the first 10 pages of search engine result page, then I would make some changes in page text, titles, and description.

If the website is not indexed well or dropped from the index, then it might comprise serious issues, and re-work might be required.

28) What is PPC?

PPC stands for Pay Per Click and is an advertisement campaign hosted by Google.  It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.

29) What is 301 redirect?

It is a method by which the user is redirected to new page url to old page url. It is a permanent redirect, and it is also useful in directing link juice to new url from old url.

30) What are Webmaster tools?

Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR, etc.

31) What is keyword density and what is the formula for knowing keyword density?

From an SEO point of view, keyword density will definitely help to stand out your content from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.

32) What is robots.txt?

Robots.txt is a text file. It is through this file. It gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.

33) What will you do, for the company website you are working for, decides to move all the contents to a new domain?

The first step would be to update the previous site with a permanent redirect to a new page for all the pages. After that, I will remove the previous content from the search engine in order to avoid duplicate content issues.

34)How can you optimize the website which has millions of pages?

From an SEO point of view, for dynamic website, special additional SEO stuff has to be implemented.

Good Internal link structure

Generation of dynamic title and description

Dynamic XML sitemap generation

35) What is the latest update in SEO?

The latest updates in SEO are:

Panda

Penguin

36) What are the key aspects of the Panda update?

Panda is to improve the search on Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.

37) What are the key aspects of Penguin update?

Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like Cloaking and stuffing.

39) How can you check if someone is not building or redirecting a low-quality backlink to your site?

To prevent someone from building or redirecting a low-quality link to your site, you can use tools like,

Ahrefs

Open Site Explorer

On regular intervals. You can either request the webmaster to remove the bad link or disavow them.

40) How do backlink tools work?

Backlink tools run a series of tests to tell you how many backlinks are pointing to the web link you entered.  Additional information is also being collected like anchor text used, Domain Authority & Trust of the backlink source, and any potential flags or warnings for each link.

41) How often should you perform a link audit?

A link audit may be a tedious and complicated process.  If you have just started on building links, you can do an audit quite often.  But a complete link audit should be done approximately once a year.

42) What do you understand by Frames in HTML?

A-Frame in HTML is a technique that divides the content of a page into several parts.  Search engines consider Frames as completely different pages and may have a negative impact on SEO. We should avoid the usage of Frames and use basic HTML instead.

43) Which is the most important area to include your keywords?

The most important area to include your keywords are,

Page title

Body text

Meta Description

44) What will you do if the search engines ban your website for black hat practices?

If the search engines ban your website for black hat practices, you can apply for re-inclusion after correcting your wrongdoings.

45) What will be your approach if your SEO method doesn't work?

If the SEO method doesn't work then do the  following,

First, see whether it is a new project then re-check the keywords

Then look for relevant keywords that can be helpful

Make changes in page text, title, and description

If still not ranked then there may be some other serious issues like bad links, penguin/panda or other Google penalty, crawlability issues, UI issue, etc.

46) What are the social media platform used for SEO ?

Facebook, Instagram, Twitter, LinkedIn are some important platform which is used for online promotion.

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What is Digital Marketing?

 Search Engine Optimization (SEO): This involves optimizing your website's content and structure to improve its visibility in search engine results. The goal is to rank higher in search engine results pages (SERPs) for relevant keywords.

1. Content Marketing: Content marketing focuses on creating and distributing valuable and relevant content to attract and engage a specific audience. Content can include blog posts, videos, infographics, and more.

2. Social Media Marketing: Leveraging social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to connect with your audience, build brand awareness, and promote products or services.

3. Email Marketing: Sending targeted emails to a list of subscribers to promote products, share updates, or build relationships with customers.

4. Pay-Per-Click (PPC) Advertising: This includes paid advertising campaigns where you pay each time a user clicks on your ad. Google Ads and Facebook Ads are common platforms for PPC advertising.

5. Affiliate Marketing: Partnering with other businesses or individuals (affiliates) who promote your products or services in exchange for a commission on sales generated through their efforts.

6. Influencer Marketing: Collaborating with influencers or individuals who have a substantial online following to promote your products or services to their audience.

7. Online Public Relations (PR): Managing your online reputation and interactions with the public through activities like press releases, social media engagement, and online reviews.

8. Analytics and Data Analysis: Using tools and data to track the performance of your digital marketing efforts, gain insights into user behavior, and make informed decisions for optimization.

9. Mobile Marketing: Tailoring your marketing strategies to reach users on mobile devices, including mobile-friendly websites, apps, and SMS marketing.

10. Video Marketing: Creating and sharing video content on platforms like YouTube, Vimeo, and social media to engage and inform your audience.

11. Remarketing/Retargeting: Targeting users who have previously interacted with your website or products, often through display ads, to encourage them to return and complete a desired action.

About Google search Console

 About Search Console

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.

Search Console offers tools and reports for the following actions:

• Confirm that Google can find and crawl your site.
• Fix indexing problems and request re-indexing of new or updated content.
• View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more.
• Receive alerts when Google encounters indexing, spam, or other issues on your site.
• Show you which sites link to your website.

 

Who should use Search Console?

Business owners: Even if you won't be using Search Console yourself, you should be aware of it, become familiar with the basics of optimizing your site for search engines, and know what features are available in Google Search.

SEO specialists or marketers: As someone focused on online marketing, Search Console will help you monitor your website traffic, optimize your ranking, and make informed decisions about the appearance of your site's search results. You can use the information in Search Console to influence technical decisions for the website and do sophisticated marketing analysis in conjunction with other Google tools like Analytics, Google Trends, and Google Ads.

Site administrators: As a site admin, you care about the healthy operation of your site. Search Console lets you easily monitor and in some cases resolve server errors, site load issues, and security issues like hacking and malware. You can also use it to ensure any site maintenance or adjustments you make happen smoothly with respect to search performance.

Web developers: If you are creating the actual markup and/or code for your site, Search Console helps you monitor and resolve common issues with markup, such as errors in structured data.

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Overview Core Web Vitals

 

Overview CoreWeb Vitals

Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web.

Google has provided a number of tools over the years to measure and report on performance. Some developers are experts at using these tools, while others have found the abundance of both tools and metrics challenging to keep up with.

Site owners should not have to be performance experts to understand the quality of experience they are delivering to their users. The Web Vitals initiative aims to simplify the landscape, and help sites focus on the metrics that matter most, the Core Web Vitals.

Core Web Vitals

Core Web Vitals are the subset of Web Vitals that apply to all web pages, should be measured by all site owners, and will be surfaced across all Google tools. Each of the Core Web Vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome.

The metrics that make up Core Web Vitals will evolve over time. The current set for 2020 focuses on three aspects of the user experience—loading, interactivity, and visual stability—and includes the following metrics (and their respective thresholds):

Largest Contentful Paint (LCP): measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.

First Input Delay (FID): measures interactivity. To provide a good user experience, pages should have a FID of 100 milliseconds or less.

Cumulative Layout Shift (CLS): measures visual stability. To provide a good user experience, pages should maintain a CLS of 0.1. or less.

For each of the above metrics, to ensure you're hitting the recommended target for most of your users, a good threshold to measure is the 75th percentile of page loads, segmented across mobile and desktop devices.

Tools that assess Core Web Vitals compliance should consider a page passing if it meets the recommended targets at the 75th percentile for all of the above three metrics.

 

Types of SEO and Benefits of SEO Expert Digital Marketing Course

 Types of SEO and Benefits of SEO Expert Digital Marketing Course

SEO stands for search engine optimization. It refers to the practice of optimizing a website and its content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and appealing to search engines.

types of seo:

On-Page SEO: This involves optimizing individual web pages to improve their visibility in search results. It includes elements like keyword research and optimization, meta tags, headings, content optimization, URL structure, internal linking, and user-friendly navigation.

Off-Page SEO: This focuses on activities outside of the website to improve its visibility and reputation. It includes link building, social media marketing, online reputation management, influencer outreach, and guest blogging. Off-page SEO helps to enhance the website's authority and credibility.

Technical SEO: This involves optimizing the technical aspects of a website to improve its search engine visibility. It includes website speed optimization, mobile-friendliness, crawl ability, site structure, indexing, XML sitemaps, and schema markup. Technical SEO ensures that search engines can effectively crawl and index the website's content.

Benefits of SEO:

Increased Organic Traffic: SEO helps to improve a website's visibility in search results, leading to increased organic traffic. When your website ranks higher in SERPs, it is more likely to receive clicks and visits from users searching for relevant keywords.

Higher Brand Credibility: Websites that appear at the top of search results are often perceived as more trustworthy and credible by users. Implementing SEO techniques helps to establish your brand as an authority in your industry and builds trust among your target audience.

Better User Experience: SEO involves optimizing various aspects of a website, such as page load speed, mobile-friendliness, and user-friendly navigation. These optimizations enhance the overall user experience, making it easier for visitors to navigate, find information, and engage with your website.

Long-Term Results: SEO is a long-term strategy that can provide sustainable results over time. Once you establish a solid SEO foundation and consistently optimize your website, you can maintain and improve your rankings, leading to a continuous stream of organic traffic.

Cost-Effective Marketing: Compared to other digital marketing strategies like paid advertising, SEO can be cost-effective in the long run. While it requires time and effort to implement and maintain, the benefits of organic traffic can provide a high return on investment (ROI) without continuous ad spend.

Competitive Advantage: In highly competitive industries, SEO can give you an edge over your competitors. By implementing effective SEO techniques, you can outrank your competitors in search results, attract more traffic, and reach a wider audience.

Google’s Rich Answer Box – How to setup your site to get featured?

 

Google’s Rich Answer Box – How to setup your site to get featured?

Google has tuned its practices over the years to provide the best experience to its users. It started with displaying the simple organic results and has now moved on to displaying ads, featuring the Local 3 Pack, displaying PLA's, all above the SERP results.

Among these, is a trending watch commonly known as the “Featured Snippet” or the “Rich Answer/Snippet” that has been constantly expanding over the last few years. (You must have surely noticed it if not known it by its name 

Check the following as an example:

These answer boxes are now making texts more visible for users because of which the website owners are now advised to optimize their content for rich answers to get a top organic rank.

The answer boxes translate into:

✓  More visibility in Google SERPs
✓  More traffic, higher CTR
✓  Earn trust/credibility

Well, before we start with ways to optimize your content for Google's “rich answers” let's begin with a brief intro on what they actually are and at what times do they generally show up.

What are Google Rich Answers?

As shown above, when you search for a term or ask a question, the Google search page displays a quick answer to your query besides the usual search results.

Basically, Google tries to provide “direct” answers to any query so that the user need not visit a particular website searching for the answer.

What Does A Google Rich Answer Box Look Like?

Rich answers come in many forms. It turns out that there are three main categories of Rich Answers:

Answers Provided by Google: These are generally found on the top of page and basically including public domain info or licensed data.
Featured Snippets: These are basically the results derived from third party sites.
Basic Snippets: They are the answers often shown within the regular web search results.

Other forms: These rich answers includes charts, schedules, scores, sliders and more.

Why Rank For Google Rich Answers?

Google is adding more and more Rich Answers in its search results over the past few years. Recent research from Stone Temple Consulting's reveals that Google provided Rich Answers for 22.6% of queries in 2014, 31.2% of queries in 2015, and 40% of queries in 2016.

The Stone Temple study also showed that 55% of the available Google snippets are either brand new or from a new URL source since 2015.

Now just think of the immense opportunities it could open up for your site to rank for Featured Snippets!

Ranking yourself in Rich Snippets isn't that difficult after all. A Moz study reveals that sites don't need a greater domain authority in order to feature in Google Snippets.

Google's algorithms aren't just relying on traditional search ranking factors for answer boxes. Though most snippets are pulled from positions #1, #2 and #3, a minimum of 30 percent of snippets come from sites on position #4 to #71.
So, even if your site is not on the first page of the organic results, it can still get featured in a snippet.

How to get your content featured in Google SERP Snippets?

Well, there's no guaranteed way to get your content featured in rich answers, but here are few effective strategies that will help:

1. Identify Questions in your Niche

The first obvious step to get your site featured in Snippets is performing a Question Research. That's because people are typing questions directly in Google and the whole point of “snippets” is to answer their queries.

To identify the questions relevant to your niche, you may use keyword tools such as google adwords, SEMRush and Wordstream. This will help you search for trending keywords in your industry.

Typically, go with search phrases that include terms such:

☛ How to
☛ What is
☛ Why does

One way to identify queries relevant to your industry is to look at the “suggestions” that show up in AutoFill. Have a look at the snapshot below:

Or you can look up in the “Related Searches” box at bottom of the search page just as shown here:

Or you can search for questions in “People also ask” box like:

Yet another way to find relevant queries is to visit Q&A sites like Quora, Reddit and Yahoo Answers and build up your rich list.

2. Create Content that specifically Answers those Questions.

Once you have identified the questions, strategize your content to answer the more complex, less easily answerable questions. Though the content creation has till now largely focused on answering common user queries but simple questions are now worthless in this age of competition. You are not going to land on the featured snippet until your content is THE BEST.

This means when providing an answer, make sure your content:

✓ Answers the questions thoroughly – Make sure you go-in depth and cover all possible questions that come up with the topic.
✓ Is User- focused – Tailor your content to suit beginners in your niche.
✓ Engaging – Make use of tables, graphs or step-by step-answer formats, to engage the reader.

Even if your competitor has a featured snippet for a keyword, don't lose heart. There's always a room for improvement and their answer could be missing several things. You can form your answers based on the latest inventions and step up than your competitors.

3. Add Supplemental Information

People mostly have follow up or related questions. Make sure to answer these down the page. Also, do not forget to add infographics and other media as these greatly enhance the chance of landing on the featured snippet.

✓  Break down the question in several steps and use visual content to back it up.
✓  Use pictures, infographics, or screenshots wherever possible.
✓  Add videos for every part of question.

You can also make a Q&A Section or How To section on your webpage. Creating a typical FAQ page or a detailed Q&A page goes a great length in helping your content getting featured.

4. Enhance User Experience

Lastly, it is necessary that your users have a great experience on your website. Your website should be properly structured and formatted.

✓  Make sure your content is optimized for both mobile and desktop experience.
✓  Structure your content with proper subheadings, paragraphs, visuals and use bullet points, and tables wherever relevant.
✓  Use ordered list tags or unordered list tags  when a query is answered in lists.

Conclusion

Some people argue that Google's Rich Answer Box spells doom for SEO as it eliminates the need for users to visit the site. But let me tell you that Google has already made a huge investment in Rich Snippets and they are going to respond to almost 50% of the queries by the end of this year. And when the change is here, it is always wise to accept it to thrive in the digital marketing Course in Chennai.

As a result, keep creating high-value content and mark your presence in the Google's Rich Answer Box!