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Google ads campaign statuses

The "Status" column shows information about the current state of each campaign in your account at the time you sign in to your Google Ads account. From this page, you can see the status of every campaign you've ever created and detect unexpected problems with your campaigns.

You can see both the status of a campaign itself and the status of its bid strategy. If your campaign's bid strategy has any issues that could be affecting performance, we'll surface them in the "Status" column.

This article explains each campaign status, what it means, and steps you can take to fix any issues.

 our campaign status shows you whether your campaign is running normally, and how to fix any issues.

Campaign status	What it means	What to do
Eligible	Active and can show ads.	If your campaign is marked "Eligible" but you’re still not seeing your ad, find out why and fix it.
Eligible (limited)	Active, but showing ads only occasionally due to budget constraints or a limited bid strategy.	Learn more about budget recommendations, then adjust your campaign's budget.
Not eligible	Inactive because there are no ad groups, all ad groups are paused or deleted, all ads are paused or deleted, or all keywords paused or deleted.	Learn more about ad group status and ad status.
Paused	Inactive because you paused it. Pausing a campaign means that your ads don't show or accumulate new costs until resumed.	Find out how to resume your campaign.
Removed	Inactive because you removed it. Removing a campaign permanently deletes it. You cannot resume a campaign after you remove it.	Learn more about creating and managing multiple campaigns.
Pending	Inactive but scheduled to begin at a future date.	Find out how to change your campaign’s start date.
Ended	Inactive because it's past its scheduled end date.	Find out how to change your campaign’s end date.

Bid strategy status

Your bid strategy status shows you issues with your bid strategies that might be affecting your campaign performance, and how to fix them. Learn more About bid strategy statuses.

 

Bid strategy status	What it means	What to do
Limited	Active, but may be limited. For example, showing ads only occasionally due to budget constraints	Find factors that might limit your bid strategy and how to fix them.
Misconfigured	Your conversion-based bid strategies don’t have the right conversions set up. This status applies to Enhanced CPC, Target CPA, and Target ROAS bid strategies.	Verify to make sure your tracking settings are working properly.
Learning	After you make a change to your bid strategy, it takes time for Google Ads to gather the performance data it needs to optimize your bids.	Verify to make sure your tracking settings are working properly.

Get insights with the bid strategy report

Your bid strategy report gives you a snapshot of key performance metrics and statuses, specific to each type of strategy.

This report shows you how well your strategy has met performance targets over time. It also lets you see how statuses may correlate with changes in campaign performance.

How search engine optimization works?

Search Engine Optimization (SEO) is a process that aims to improve the visibility and ranking of a website or web page in search engine results. The primary goal is to increase organic (non-paid) traffic to the site. SEO involves various techniques and strategies to make a website more search engine-friendly and relevant to users. Here's an overview of how SEO works:

1. Keyword Research:

   • Identify relevant keywords related to your content, products, or services.
   • Use tools like Google Keyword Planner or other keyword research tools to find popular and relevant keywords.

2. On-Page SEO:

   • Optimize the content on your website pages for the selected keywords.
   • Include the target keywords in the title, headers, meta descriptions, and throughout the content.
   • Ensure that the content is valuable, informative, and relevant to users.

3. Content Quality:

   • Produce high-quality, original content that addresses user queries and provides value.
   • Regularly update and add fresh content to your website.

4. User Experience (UX):

   • Improve the overall user experience of your website, including navigation, page loading speed, and mobile responsiveness.
   • A positive user experience can lead to higher rankings.

5. Link Building:

   • Acquire high-quality backlinks from reputable and relevant websites. Backlinks act as "votes of confidence" for your site.
   • Avoid low-quality or spammy backlinks, as they can have a negative impact on your SEO.

6. Technical SEO:

   • Optimize technical aspects of your website, such as crawlability, site structure, and XML sitemaps.
   • Ensure proper implementation of tags like title tags, meta descriptions, and header tags.

7. Local SEO (if applicable):

   • For businesses with a physical presence, optimize for local search by claiming and updating your Google My Business listing.
   • Encourage positive customer reviews, as they can influence local search rankings.

8. Social Signals:

   • While the direct impact of social media on SEO is debated, social signals (such as shares and likes) can indirectly contribute to increased visibility.

9. Analytics and Monitoring:

   • Use tools like Google Analytics to monitor website performance and user behavior.
   • Adjust your strategy based on analytics data, tracking changes in rankings, traffic, and user engagement.

10. Adapt to Algorithm Updates:

    • Stay informed about search engine algorithm updates (e.g., Google's algorithm updates) and adjust your SEO strategy accordingly.

Remember that SEO is an ongoing process, and results may take time. It's essential to stay informed about industry trends, continually optimize your site, and adapt to changes in search engine algorithms.

SEO Course in Chennai

What is SEO and How SEO Works?

What is SEO and How Does It Work? 

SEO, or Search Engine Optimization, is a set of practices and strategies aimed at optimizing a website to improve its visibility in search engine results. The primary goal of SEO is to increase the organic (non-paid) traffic to a website by improving its ranking in search engine results pages (SERPs).

Here's a breakdown of how SEO works:

1. Keyword Research:

   • Identify relevant keywords that potential visitors might use when searching for information related to your website.

2. On-Page Optimization:

   • Optimize the content on your website for the selected keywords. This involves incorporating keywords naturally into titles, headings, and body text.
   • Ensure that meta tags (title tags, meta descriptions) are well-crafted and contain relevant keywords.
   • Improve the website's user experience by optimizing page load times, mobile responsiveness, and overall site structure.

3. Quality Content Creation:

   • Create high-quality, relevant, and valuable content that addresses the needs of your target audience. Content that provides value is more likely to be shared and linked to by other websites.

4. Link Building:

   • Build a network of quality backlinks to your website. Backlinks from reputable and relevant websites are seen as a vote of confidence in your content by search engines.

5. Technical SEO:

   • Address technical aspects of your website, such as optimizing crawling and indexing, improving site speed, fixing broken links, and implementing proper redirects.

6. User Experience (UX):

   • Provide a positive user experience, as search engines take into account factors like bounce rate, time spent on site, and overall user engagement.

7. Social Signals:

   • While the direct impact of social signals on SEO is debated, social media can indirectly contribute to SEO by increasing brand visibility, driving traffic, and potentially generating backlinks.

8. Analytics and Monitoring:

   • Use tools like Google Analytics to monitor website performance, track user behavior, and identify areas for improvement. Regularly review and adjust your SEO strategy based on analytics data.

9. Algorithm Updates:

   • Stay informed about search engine algorithm updates (such as those from Google) and adjust your SEO strategy accordingly.

It's important to note that SEO is an ongoing process, and results may take time to manifest. Additionally, search engines continuously evolve their algorithms, so staying informed about industry trends and adapting your strategy is crucial for long-term success in SEO.

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