Intermediate Level SEO Interview Questions & Answers
Expert Level SEO Interview Questions & Answers
1. What is SEO? This is almost always the first SEO interview question you will face. Ans: Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
2. What does SEO stand for?
SEO Stands for Search Engine Optimization.
3. Why SEO is so important to businesses?
There is a popular joke in the online industry is that, if you want to hide a dead body, you should hide it on the second page of Google. Because, a fraction of people actually go to the second page of SERP and if your industry is not on the first page of Google, your competitors will take all your customers.
CTR decreases gradually with each position. If you want your business to be successful in the online world, it is very important to have a well-optimized website. One big advantage of SEO against PPC is, even if you stop your SEO activities today, your results won’t stop tomorrow, unlike PPC.
SEO is very important for businesses if they want to make more sales without high marketingcosts.
4. What is a Search Engine?
According to Google, a Search engine is “ a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web”.
Search engines answer the queries entered by users and give them a list of relevant results based on various factors.
5. Name a few search engines other than Google.
One of the most common SEO interview questions. Popular search engines other than Google are Bing, Yahoo!, DuckDuckGo & Yandex. There are actually so many types of Search engines. For example, YouTube is a search engine which only results in video results. If you consider based on traffic, YouTube is the second popular search engine in the world.
6. Who are the founders of Google?
Larry Page and Sergey Brin are the founders of Google while they were pursuing Ph.D. at Stanford University, California.
7. In which year Google was founded?
Google was founded in 1998.
8. What does Google stand for?
The letters GOOGLE doesn’t stand for anything. It’s not an abbreviation. When Larry Page and Sergey Brin started the company they named it Backrub.
After they realized they need a new name, they wanted to name as Googol. When they wanted to register they misspelled it Google and the rest is history.
9. What is the most important Google Ranking Factors?
There is no definite, concrete answer for this. Everything we know is based on our experiments and industry best practices.
You’ll choose a campaign type based on your marketing goals, brand strategy, and how much time you can invest.
Search campaigns: Text ads on search results
Search campaigns are text ads on search results that let you reach people while they’re searching on Google for the products and services you offer.
It’s great for driving sales, leads, or traffic to your website, as you can show your ads to people actively searching for your products and services.
Why choose Search campaigns
Sales and leads:
Boost your online sales and signups.
Consider using leads if you have a longer sales cycle.
Easy setup:
Write text ads and pick keywords.
Skip special files or assets—these aren’t needed.
Try Smart campaigns for an even easier setup.
Highly specific targeting: Reach people actively searching for what you offer.
Display campaigns: Image ads on websites
Display campaigns let you reach a relevant audience with visually engaging ads as they browse millions of websites, apps, and Google-owned properties, such as YouTube, to achieve your marketing objectives. Display campaigns are a great way to expand your reach and stay top of mind with an audience beyond just Google Search.
You can also create a Display campaign that uses your data segments to show ads to people who’ve visited your website or have used your app.
Why choose Display campaigns
Sales and leads: Use visually engaging call-to-actions to drive sales and signups.
Awareness and consideration: Create memorable ads to make people aware of your brand or consider your product.
Reach: Target people beyond search results while they’re browsing websites and apps.
Your data segments: Follow up with people who’ve already viewed your ads or visited your site.
Types of Display campaigns
Tip:
It’s helpful to use an image editing tool to create square and landscape versions of your display adin the right dimensions and file size.
Video campaigns: Video ads on YouTube
Video campaigns let you show video ads on YouTube and other websites.
Some Video campaign types can help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website.
Why choose Video campaigns
Awareness and consideration: Use video ads to make people aware of your brand or consider buying your product.
Sales and leads: Use the “Drive conversions” campaign subtype to set up action-focused video ads.
Expand your reach: Target people beyond search results while they’re on YouTube.
Your data segments: Follow up with people who’ve already viewed your ads or visited your site.
Types of Video campaigns
Tip:
You’ll first need to create your video ad and upload it to YouTube.
Shopping campaigns: Product listings on Google
Shopping campaigns are product listings that are ideal if you’re a retailer looking to sell your product inventory. Shopping ads appear on search results and the Google Shopping tab.
Store owners can also use local inventory ads to promote products available at their physical locations.
Why choose Shopping campaigns
Retail marketing: Use visually engaging product listings to promote your retail products.
Sales and leads: Get people to buy on your online store or sign up for more.
Boost a nearby storefront: Sell your local store inventory to nearby people.
Tip:
To create a Shopping campaign, you’ll first need to have a Merchant Center account where you can upload your product inventory.
App campaigns: Promote your app on many channels
App campaigns help you find new app users and increase sales within your app.
This campaign type uses information from your app to automatically optimize ads across Search, Play, YouTube, Discover, and over 3 million sites and apps.
Why choose App campaigns
App promotion: Drive installs, engagements, and signups for your app on mobile devices.
Multi-channel marketing: Show your app on Search, Display, Play, and YouTube under one campaign.
Easy setup and management: Automate targeting, bidding, and ad creation for optimal performance.
Types of App campaigns
Local campaigns: Promote locations on many channels
Local campaigns help you bring people to your physical stores and venues.
Your ads will be automatically optimized to appear across Search, Display, Google Maps, and YouTube.
Why choose Local campaigns
In-person store sales: Use online ads to promote your inventory and bring shoppers into your physical stores.
Promote offers and events: Advertise in-store events and local promotions.
Detailed location info: Help people find your business address and hours.
Multi-channel marketing: Show your ads on Search, Display, Maps, and YouTube under one campaign.
Tip:
To access Local campaigns, you’ll need to have active location extensions or affiliate location extensions in your account or have a Business Profile connected to Google Ads.
Smart campaigns: Automate your campaigns
Smart campaigns are the easiest way to automate your campaigns and get your ads up and running.
Enter your business information and create a few ads, and Google finds the best targeting to get you the most for your time and money.
Why choose Smart campaigns
Sales and leads: Increase sales and signups for your products and services.
Easy setup: Enter your business information and create a few ads, and Google will automate your campaign.
Advanced optimization: Google optimizes your ads and targeting for you.
Intermediate Level SEO Interview Questions & Answers
Expert Level SEO Interview Questions & Answers
1. What is SEO? This is almost always the first SEO interview question you will face. Ans: Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
2. What does SEO stand for?
SEO Stands for Search Engine Optimization.
3. Why SEO is so important to businesses?
There is a popular joke in the online industry is that, if you want to hide a dead body, you should hide it on the second page of Google. Because, a fraction of people actually go to the second page of SERP and if your industry is not on the first page of Google, your competitors will take all your customers.
CTR decreases gradually with each position. If you want your business to be successful in the online world, it is very important to have a well-optimized website. One big advantage of SEO against PPC is, even if you stop your SEO activities today, your results won’t stop tomorrow, unlike PPC.
SEO is very important for businesses if they want to make more sales without high marketing costs.
4. What is a Search Engine?
According to Google, a Search engine is “ a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web”.
Search engines answer the queries entered by users and give them a list of relevant results based on various factors.
5. Name a few search engines other than Google.
One of the most common SEO interview questions. Popular search engines other than Google are Bing, Yahoo!, DuckDuckGo & Yandex. There are actually so many types of Search engines. For example, YouTube is a search engine which only results in video results. If you consider based on traffic, YouTube is the second popular search engine in the world.
6. Who are the founders of Google?
Larry Page and Sergey Brin are the founders of Google while they were pursuing Ph.D. at Stanford University, California.
7. In which year Google was founded?
Google was founded in 1998.
8. What does Google stand for?
The letters GOOGLE doesn’t stand for anything. It’s not an abbreviation. When Larry Page and Sergey Brin started the company they named it Backrub.
After they realized they need a new name, they wanted to name as Googol. When they wanted to register they misspelled it Google and the rest is history.
9. What is the most important Google Ranking Factors?
There is no definite, concrete answer for this. Everything we know is based on our experiments and industry best practices.
Now that you know what you can track, and why you would want to do so, it’s time to create your Facebook pixel and put it to work on your website.
Step 1: Create a Facebook pixel
1. From your Facebook Events Manager, click Connect to Data Sourcesin the left hand menu, then select Web. Click Get Started to continue.
Source: Facebook Events Manager
2. Select Facebook Pixel, then click Connect.
Source: Facebook Events Manager
Name your pixel, enter your website URL, and click Continue.
Source: Facebook Events Manager
When choosing the pixel’s name, keep in mind that with Events Manager, you only get one pixel for each ad account. The name should represent your business, rather than a specific campaign.
Step 2: Add the Facebook pixel code to your website
To put the pixel to work gathering information on your website, you now need to install some Facebook pixel code on your web pages.
There are a few ways to do this depending on what website platform you use.
Source: Facebook Events Manager
If you use one of Facebook’s integration partners, like WordPress or SquareSpace, choose Use a Partner Integration. This will walk you through a series of steps to connect your Facebook pixel without any coding.
If you work with a developer or someone else who can help you edit your website code, click Email Instructions to send your developer everything they need to install the pixel.
If neither of the above options apply, you need to insert the pixel code directly into your web pages. That’s what we’ll walk you through in this section.
1. Click Install code manually.
2. Click the green Copy Code button.
Source: Facebook Events Manager
3. Paste the pixel code into the header code of your website, just above the </head> tag. You need to paste it into every single page, or into your header template if you’re using one. Click Continue.
4. Choose whether to use automatic advanced matching. This option matches hashed customer data from your website to Facebook profiles. This lets you track conversions more accurately and create larger custom audiences. Then click Continue.
Source: Facebook Events Manager
Step 3: Set up Facebook pixel events
1. Click the Open Event Setup Tool button.
Source: Facebook Events Manager
Choose your Facebook pixel ID, then click Settings and scroll down to Open Event Setup Tool.
Source: Facebook Events Manager
2. Enter your URL and click Open Website.
Source: Facebook Events Manager
3. Facebook will provide a list of suggested events. Click Review next to each event, then choose to Confirm or Dismiss. Click Finish Setup to continue.
If you’re interrupted in your pixel setup, you can always come back to this later by going to Events Manager.
Step 4: Confirm your pixel is working with the Facebook pixel helper
Before you start relying on the data from your Facebook pixel, you should confirm that it’s tracking properly.
1. Add the Facebook Pixel Helper extension to your Google Chrome browser. (It’s only available for Chrome, so if you use a different browser, you’ll need to install Chrome to use the Pixel Helper.)
2. Visit the page where you have installed the Facebook pixel. A popup will indicate how many pixels it finds on the page. The popup will also tell you if your pixel is working properly. If not, it will provide error information so you can make corrections.
Step 5: Add a Facebook pixel notice to your website
To comply with Facebook’s terms (and, in some cases, the law), you need to make sure visitors to your website know you’re collecting their data.
That means you need to provide clear notice that you’re using the Facebook pixel and that their information may be collected through cookies or other methods. You also need to let users know how they can opt out of having their data collected.
Facebook pixel data helps ensure your ads are seen by the people who are most likely to take your desired action. This allows you to improve your Facebook ad conversion rate and get better ROI.
Even if you’re not using Facebook or Instagram ads yet, you should install the Facebook pixel now. It will start collecting data right away so that you don’t have to start from scratch when you’re ready to create your first Facebook ad.
Use Facebook conversion tracking
The Facebook pixel allows you to see how people interact with your website after viewing your Facebook ad.
You can even track customers across their devices. This is why I saw an ad for the bathmat on my laptop, even though I added to it the shopping cart on my phone.
This lets you see if people tend to see your ads on mobile but switch to a desktop before buying. Or, maybe it’s the other way around. This information can help you refine your ad strategy and calculate your return on investment.
This Facebook pixel function is impacted by the iOS 14.5 change, but Facebook will ensure advertisers still get some conversion tracking data through its Aggregated Event Measurement.
To ensure you continue to get the best conversion tracking data, you need to verify your website domain. You also need to stick to one domain for conversion tracking, since iOS 14.5 won’t allow tracking across multiple domains.
Use Facebook retargeting
Facebook retargeting pixel data and dynamic ads allow you to show targeted ads to people who have already visited your site. You can choose to get really granular here.
For example, you can show people an ad for the exact product that they abandoned in a shopping cart or added to a wishlist on your website – as happened with the bathmat I was ogling earlier.
Retargeting audiences will shrink as more people update to iOS 14.5. But they won’t disappear..
Create lookalike audiences
Facebook can use its targeting data to help you build a lookalike audience of people who have similar likes, interests and demographics to people who are already interacting with your website. This can help expand your potential customer base.
iOS 14.5 will affect the input data for lookalike audiences, because the tracked audience the lookalike is based on will shrink. However, because iOS users are in the minority, the lookalike functions will still have plenty of information to work with. You won’t likely notice a major change to functionality here.
Optimize Facebook ads for value
As Facebook collects data on who buys from your site and how much they spend, it can help optimize your ad audience based on value. That means it will automatically show your ads to the people who are most likely to make high-value purchases
Enhance Facebook pixel data with Conversions API
To help counter the data-loss effects of iOS14.5 changes, Facebook introduced Conversions API. Rather than relying on cookies and web and mobile browsers for data, Conversions API collectes information directly from your servers.
By combining Conversions API with the Facebook pixel, you’ll have access to more reliable data, even as the pixel loses information.
If you’re using one of Facebook’s integration partners, like Shopify or WooCommerce, you can turn Conversions API on without writing any code.
1. From Events Manager, click Data Sources in the left column, then click Settings in the top menu.
Source: Facebook Events Manager
2. Scroll down to the Conversions API section and click Choose a Partner.
Conversions API can help fill in data your Facebook pixel is missing. For example, in late 2020, the bedding company Lull found their pixel was missing about 8% of purchase events.
Once they added Conversions API, they were able to track nearly 100% of purchase events. They also saw a 12.9% reduction in cost per action on a one-day click, one-day view attribution window.
