Email marketing

 Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, sales, or donations.

How to set-up linkedIn Ad campaign step-by-step guide

 

1. Create an Ad account.

If you already have created your LinkedIn Ad Account then you can skip to the next step.

Like other social media marketing platforms, you have to create an ad account on LinkedIn to organize and analyse all your campaigns without affecting the content on the company page.

To create an ad account, open your company page & navigate to the “Admin Tools” menu on the top right corner below the “View as member” button.

Now choose the “Sponsor your updates” option from the dropdown menu.

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What is Sitemap file?

 A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to crawl your site more efficiently.

A sitemap tells Google which pages and files you think are important to your site and also provides valuable information about these files. For example, when the page was last updated and any alternate language versions.

You can use a sitemap to provide information about specific types of content on your pages, including video, image, and news content. For example:

• A sitemap video entry can specify the video running time, rating, and age-appropriateness rating.
• A sitemap image entry can include the location of the images included on a page.
• A sitemap news entry can include the article title and publication date.
• If you’re using a CMS such as WordPress, Wix, or Blogger, it’s likely that your CMS has already made a sitemap available to search engines and you don’t have to do anything.

Do I need a sitemap?

If your site’s pages are properly linked, Google can usually discover most of your site. Proper linking means that all pages that you deem important can be reached through some form of navigation, be that your site’s menu or links that you placed on pages. Even so, a sitemap can improve the crawling of larger or more complex sites or more specialized files.

Using a sitemap doesn’t guarantee that all the items in your sitemap will be crawled and indexed, as Google processes rely on complex algorithms to schedule crawling. However, your site will benefit from having a sitemap in most cases, and you’ll never be penalized for having one.

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How to add facebook messenger plugin to wordpress website

 How to add Facebook messenger plugin to WordPress website

Chat Plugin is a free chat extension that you can install on your website to enable messaging. When people visit your website and click on the chat button, it will send them directly into a Messenger conversation to chat with your business. If people are logged in to their Facebook accounts, the conversations will be saved in Messenger. Otherwise, they can message you as a guest user.

There are two parts to completing the installation. First, you will set up Chat Plugin from your Facebook Page, then you will add the code for the plugin to your website. If you’re having trouble with loading Chat Plugin, use our diagnostic tool to check for errors. This diagnostic tool will identify common issues and help you resolve them.

Set up Chat Plugin from your Facebook Page

1. Go to your Page’s Settings and click Messaging.
2. Under Add Messenger to your website, click Get started.
3. From here, you can either:
   • Install manually by clicking Set up. From here, you can select your language, add your website domain(s) and copy the code to paste on your website.
   • Follow the Add Chat Plugin to your website steps below based on your chosen website builder and paste the code on the page(s) where you want the Chat Plugin to appear.
4. Under Start a conversation, you can create a welcome message and add automated responses for frequently asked questions.
5. Under Customise your chat plugin options, you can customize the color, alignment, and expansion settings.

Add the chat plugin to your wordpress website

After you’ve completed the chat plugin setup from your Page, you can paste the code directly into your website from your preferred website builder:

Note: Make sure you’re logged in to Facebook on your browser and that you’re the administrator of your Facebook Page.

1. Go to your WordPress home page and go to WP admin.
2. Go to the Plugins menu.
3. Click Add New.
4. In the search field, type Facebook chat plugin.
5. Click Search plugins.
6. Select the Facebook chat plugin.
7. Click Install Now.
8. Click Activate.
9. You should now see a tab that says Customer chat. Go to the Getting started section and click Edit chat plugin.
10. Customise your chat plugin and complete your setup.

Customers can now message you from your website, and your messages will be shown in your business Page Inbox.

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Top SEO Interview Questions and Answers

1. Basic Level SEO Interview Questions & Answers
2. Intermediate Level SEO Interview Questions & Answers
3. Expert Level SEO Interview Questions & Answers

1. What is SEO?
This is almost always the first SEO interview question you will face.
Ans:  Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

2. What does SEO stand for?

SEO Stands for Search Engine Optimization.

3. Why SEO is so important to businesses?

There is a popular joke in the online industry is that, if you want to hide a dead body, you should hide it on the second page of Google. Because, a fraction of people actually go to the second page of SERP and if your industry is not on the first page of Google, your competitors will take all your customers.

CTR decreases gradually with each position. If you want your business to be successful in the online world, it is very important to have a well-optimized website. One big advantage of SEO against PPC is, even if you stop your SEO activities today, your results won’t stop tomorrow, unlike PPC.

SEO is very important for businesses if they want to make more sales without high marketingcosts.

4. What is a Search Engine?

According to Google, a Search engine is “ a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web”.

Search engines answer the queries entered by users and give them a list of relevant results based on various factors.

5. Name a few search engines other than Google.

One of the most common SEO interview questions. Popular search engines other than Google are Bing, Yahoo!, DuckDuckGo & Yandex. There are actually so many types of Search engines. For example, YouTube is a search engine which only results in video results. If you consider based on traffic, YouTube is the second popular search engine in the world.

6. Who are the founders of Google?

Larry Page and Sergey Brin are the founders of Google while they were pursuing Ph.D. at Stanford University, California.

7. In which year Google was founded?

Google was founded in 1998.

8. What does Google stand for?

The letters GOOGLE doesn’t stand for anything. It’s not an abbreviation. When Larry Page and Sergey Brin started the company they named it Backrub.

After they realized they need a new name, they wanted to name as Googol. When they wanted to register they misspelled it Google and the rest is history.

9. What is the most important Google Ranking Factors?

There is no definite, concrete answer for this. Everything we know is based on our experiments and industry best practices.

10. Most important Google ranking factors are:

Quality Content

Quality & Relevant Backlinks

Mobile First

Page Speed

Brand Strength

Domain Strength

User experience

Technical SEO

Social Signals

Content Freshness

Schema Code

HTTPS

Domain Authority

Content-Type

Content Depth

How to choose the right campaign type for google ads

 

Choose the right campaign type

Google Ads begins with a goal and a campaign. You’ll choose a campaign type based on your marketing goals, brand strategy, and how much time you can invest.

Search campaigns: Text ads on search results

Search campaigns are text ads on search results that let you reach people while they’re searching on Google for the products and services you offer.

It’s great for driving sales, leads, or traffic to your website, as you can show your ads to people actively searching for your products and services.

Why choose Search campaigns

• Sales and leads:
  • Boost your online sales and signups.
  • Consider using leads if you have a longer sales cycle.
• Easy setup:
  • Write text ads and pick keywords.
  • Skip special files or assets—these aren’t needed.
  • Try Smart campaigns for an even easier setup.
• Highly specific targeting: Reach people actively searching for what you offer.

Display campaigns: Image ads on websites

Display campaigns let you reach a relevant audience with visually engaging ads as they browse millions of websites, apps, and Google-owned properties, such as YouTube, to achieve your marketing objectives. Display campaigns are a great way to expand your reach and stay top of mind with an audience beyond just Google Search.

You can also create a Display campaign that uses your data segments to show ads to people who’ve visited your website or have used your app.

Why choose Display campaigns

• Sales and leads: Use visually engaging call-to-actions to drive sales and signups.
• Awareness and consideration: Create memorable ads to make people aware of your brand or consider your product.
• Reach: Target people beyond search results while they’re browsing websites and apps.
• Your data segments: Follow up with people who’ve already viewed your ads or visited your site.

Types of Display campaigns

Tip:

It’s helpful to use an image editing tool to create square and landscape versions of your display adin the right dimensions and file size.

Video campaigns: Video ads on YouTube

Video campaigns let you show video ads on YouTube and other websites.

Some Video campaign types can help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website.

Why choose Video campaigns

• Awareness and consideration: Use video ads to make people aware of your brand or consider buying your product.
• Sales and leads: Use the “Drive conversions” campaign subtype to set up action-focused video ads.
• Expand your reach: Target people beyond search results while they’re on YouTube.
• Your data segments: Follow up with people who’ve already viewed your ads or visited your site.

Types of Video campaigns

Tip:

You’ll first need to create your video ad and upload it to YouTube.

Shopping campaigns: Product listings on Google

Shopping campaigns are product listings that are ideal if you’re a retailer looking to sell your product inventory. Shopping ads appear on search results and the Google Shopping tab.

Store owners can also use local inventory ads to promote products available at their physical locations.

Why choose Shopping campaigns

• Retail marketing: Use visually engaging product listings to promote your retail products.
• Sales and leads: Get people to buy on your online store or sign up for more.
• Boost a nearby storefront: Sell your local store inventory to nearby people.

Tip:

To create a Shopping campaign, you’ll first need to have a Merchant Center account where you can upload your product inventory.

App campaigns: Promote your app on many channels

App campaigns help you find new app users and increase sales within your app.

This campaign type uses information from your app to automatically optimize ads across Search, Play, YouTube, Discover, and over 3 million sites and apps.

Why choose App campaigns

• App promotion: Drive installs, engagements, and signups for your app on mobile devices.
• Multi-channel marketing: Show your app on Search, Display, Play, and YouTube under one campaign.
• Easy setup and management: Automate targeting, bidding, and ad creation for optimal performance.

Types of App campaigns

Local campaigns: Promote locations on many channels

Local campaigns help you bring people to your physical stores and venues.

Your ads will be automatically optimized to appear across Search, Display, Google Maps, and YouTube.

Why choose Local campaigns

• In-person store sales: Use online ads to promote your inventory and bring shoppers into your physical stores.
• Promote offers and events: Advertise in-store events and local promotions.
• Detailed location info: Help people find your business address and hours.
• Multi-channel marketing: Show your ads on Search, Display, Maps, and YouTube under one campaign.

Tip:

To access Local campaigns, you’ll need to have active location extensions or affiliate location extensions in your account or have a Business Profile connected to Google Ads.

Smart campaigns: Automate your campaigns

Smart campaigns are the easiest way to automate your campaigns and get your ads up and running.

Enter your business information and create a few ads, and Google finds the best targeting to get you the most for your time and money.

Why choose Smart campaigns

• Sales and leads: Increase sales and signups for your products and services.
• Easy setup: Enter your business information and create a few ads, and Google will automate your campaign.
• Advanced optimization: Google optimizes your ads and targeting for you.