Google ads step by step guide Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on…Read more
Before you begin You need a website for your business. You must be able to update your website’s code. HIGHLIGHTS Facebook Pixel is used for keeping a track of the data from Facebook ads, optimizing ads etc. It works by placing and triggering cookies to the audience who’s interacting with your business.
8 steps to prepare your Google ads campaign for success
1. Define your objective Each campaign begins by choosing a goal. This goal focuses your campaign on delivering a specific outcome: The objective you choose will inform the options you select when setting up your campaign. 2. Choose a campaign type After selecting a goal, you’ll notice a list of recommended campaign types to reach…Read more
This initial stage in testing is normally carried out by the developer who wrote the code and sometimes by a peer using the white box testing technique.
Integration Testing
This stage is carried out in two modes, as a complete package or as an increment to the earlier package. Most of the time black box testing technique is used. However, sometimes a combination of Black and White box testing is also used in this stage.
System testing this stage the software is tested from all possible dimensions for all intended purposes and platforms. In this stage, Black box testing technique is normally used.
User Acceptance Testing
This testing stage is carried out in order to get customer sign-off of the finished product. A 'pass' in this stage also ensures that the customer has accepted the software and is ready for their use.
Release or Deployment Testing
Onsite team will go to the customer site to install the system in the customer configured environment and will check for the following points:
Whether SetUp.exe is running or not.
There are easy screens during installation
How much space is occupied by the system on HDD
Is the system completely uninstalled when opted to uninstall from the system?
How to choose between Online and Classroom courses for digital marketing Online Courses are generally more convenient for most people, especially working professionals as they can be attended from the comfort of one’s home/office without having to travel to a training center. The travel might even have to be to another city for those who…Read more
WordPress is a content management system (CMS) that allows you to host and build websites. WordPress contains plugin architecture and a template system, so you can customize any website to fit your business, blog, portfolio, or online store...Read more
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, sales, or donations.
If you already have created your LinkedIn Ad Account then you can skip to the next step.
Like other social media marketing platforms, you have to create an ad account on LinkedIn to organize and analyse all your campaigns without affecting the content on the company page.
To create an ad account, open your company page & navigate to the “Admin Tools” menu on the top right corner below the “View as member” button.
Now choose the “Sponsor your updates” option from the dropdown menu.
A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to crawl your site more efficiently.
A sitemap tells Google which pages and files you think are important to your site and also provides valuable information about these files. For example, when the page was last updated and any alternate language versions.
You can use a sitemap to provide information about specific types of content on your pages, including video, image, and news content. For example:
A sitemap video entry can specify the video running time, rating, and age-appropriateness rating.
A sitemap image entry can include the location of the images included on a page.
A sitemap news entry can include the article title and publication date.
If you’re using a CMS such as WordPress, Wix, or Blogger, it’s likely that your CMS has already made a sitemap available to search engines and you don’t have to do anything.
Do I need a sitemap?
If your site’s pages are properly linked, Google can usually discover most of your site. Proper linking means that all pages that you deem important can be reached through some form of navigation, be that your site’s menu or links that you placed on pages. Even so, a sitemap can improve the crawling of larger or more complex sites or more specialized files.
Using a sitemap doesn’t guarantee that all the items in your sitemap will be crawled and indexed, as Google processes rely on complex algorithms to schedule crawling. However, your site will benefit from having a sitemap in most cases, and you’ll never be penalized for having one.
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Chat Plugin is a free chat extension that you can install on your website to enable messaging. When people visit your website and click on the chat button, it will send them directly into a Messenger conversation to chat with your business. If people are logged in to their Facebook accounts, the conversations will be saved in Messenger. Otherwise, they can message you as a guest user.
There are two parts to completing the installation. First, you will set up Chat Plugin from your Facebook Page, then you will add the code for the plugin to your website. If you’re having trouble with loading Chat Plugin, use our diagnostic tool to check for errors. This diagnostic tool will identify common issues and help you resolve them.
Set up Chat Plugin from your Facebook Page
Go to your Page’s Settings and click Messaging.
Under Add Messenger to your website, click Get started.
From here, you can either:
Install manually by clicking Set up. From here, you can select your language, add your website domain(s) and copy the code to paste on your website.
Follow the Add Chat Plugin to your website steps below based on your chosen website builder and paste the code on the page(s) where you want the Chat Plugin to appear.
Under Start a conversation, you can create a welcome message and add automated responses for frequently asked questions.
Under Customise your chat plugin options, you can customize the color, alignment, and expansion settings.
Add the chat plugin to your wordpress website
After you’ve completed the chat plugin setup from your Page, you can paste the code directly into your website from your preferred website builder:
Note: Make sure you’re logged in to Facebook on your browser and that you’re the administrator of your Facebook Page.
Go to your WordPress home page and go to WP admin.
Go to the Plugins menu.
Click Add New.
In the search field, type Facebook chat plugin.
Click Search plugins.
Select the Facebook chat plugin.
Click Install Now.
Click Activate.
You should now see a tab that says Customer chat. Go to the Getting started section and click Edit chat plugin.
Customise your chat plugin and complete your setup.
Customers can now message you from your website, and your messages will be shown in your business Page Inbox.
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Intermediate Level SEO Interview Questions & Answers
Expert Level SEO Interview Questions & Answers
1. What is SEO? This is almost always the first SEO interview question you will face. Ans: Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
2. What does SEO stand for?
SEO Stands for Search Engine Optimization.
3. Why SEO is so important to businesses?
There is a popular joke in the online industry is that, if you want to hide a dead body, you should hide it on the second page of Google. Because, a fraction of people actually go to the second page of SERP and if your industry is not on the first page of Google, your competitors will take all your customers.
CTR decreases gradually with each position. If you want your business to be successful in the online world, it is very important to have a well-optimized website. One big advantage of SEO against PPC is, even if you stop your SEO activities today, your results won’t stop tomorrow, unlike PPC.
SEO is very important for businesses if they want to make more sales without high marketingcosts.
4. What is a Search Engine?
According to Google, a Search engine is “ a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web”.
Search engines answer the queries entered by users and give them a list of relevant results based on various factors.
5. Name a few search engines other than Google.
One of the most common SEO interview questions. Popular search engines other than Google are Bing, Yahoo!, DuckDuckGo & Yandex. There are actually so many types of Search engines. For example, YouTube is a search engine which only results in video results. If you consider based on traffic, YouTube is the second popular search engine in the world.
6. Who are the founders of Google?
Larry Page and Sergey Brin are the founders of Google while they were pursuing Ph.D. at Stanford University, California.
7. In which year Google was founded?
Google was founded in 1998.
8. What does Google stand for?
The letters GOOGLE doesn’t stand for anything. It’s not an abbreviation. When Larry Page and Sergey Brin started the company they named it Backrub.
After they realized they need a new name, they wanted to name as Googol. When they wanted to register they misspelled it Google and the rest is history.
9. What is the most important Google Ranking Factors?
There is no definite, concrete answer for this. Everything we know is based on our experiments and industry best practices.
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